The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Attitude toward the Site
Abstract
Attitude toward the Ad (AAD) is widely used in studies of traditional mass media advertising. As e-commerce becomes more important, Attitude toward the Site (AST) will gain parallel status in evaluating effectiveness. In this study, we develop and present a reliable and valid scale that measures Attitude toward a Website (AST). We then develop and present additional scales that provide more detailed information. Reasons for high and low evaluations are discussed and illustrated.
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Cites
Coefficient Alpha and the Internal Structure of Tests
Cronbach, L. J. (1951) · Psychometrika · doi:10.1007/bf02310555 · Cited by 43,931
Cited by
Service quality delivery through web sites: a critical review of extant knowledge
Zeithaml, V. A., Parasuraman, A., & Malhotra, A. (2002) · Journal of the Academy of Marketing Science · doi:10.1177/009207002236911 · Cited by 2,729
eTailQ: dimensionalizing, measuring and predicting etail quality
Wolfinbarger, M., & Gilly, M. C. (2003) · Journal of Retailing · doi:10.1016/s0022-4359(03)00034-4 · Cited by 2,340
McMillan, S. J., & Hwang, J.-S. (2002) · Journal of Advertising · doi:10.1080/00913367.2002.10673674 · Cited by 1,082
Edwards, S. M., Li, H., & Lee, J.-H. (2002) · Journal of Advertising · doi:10.1080/00913367.2002.10673678 · Cited by 1,053
The effect of web interface features on consumer online purchase intentions
Hausman, A. V., & Siekpe, J. S. (2009) · Journal of Business Research · doi:10.1016/j.jbusres.2008.01.018 · Cited by 981
Metadata
- Authors
- Chen, Q., & Wells, W. D.
- Venue
- Journal of Advertising Research
- Publisher
- Informa UK Limited
- Published
- 1999-09
- Volume
- 39
- Issue
- 5
- Pages
- 27-37
- ISSN
- 0021-8499 (ISSN-L)
- 1740-1909
- OpenAlex
- W1587389437
- Cited by
- 805
- References
- 1
- FWCI
- 51.27
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
