CoChat
Sign Up
Cited by 182Media, Gender, and AdvertisingMarketing and Advertising StrategiesConsumer Perception and Purchasing Behavior

The DOI matches its Crossref record; 44 of the 45 references it cites were found in a registry or an index.

COMMUNICATING WITH THE SEXES: Male and Female Responses to Print Advertisements

Putrevu, Sanjay·2004·Journal of Advertising
DOI 10.1080/00913367.2004.10639168
Open this paper in CoChat — free account

Abstract

This research studies how men and women respond to different types of print advertisements. The results show that women have superior affect (Aad and Ab) and purchase intent toward advertisements that are verbal, harmonious, complex, and category-oriented, whereas men have superior affect (Aad and Ab) and purchase intent toward advertisements that are comparative, simple, and attribute-oriented. In two studies, and across a variety of advertisements, men and women listed an equivalent number of total thoughts. In all instances, however, women listed more category-oriented thoughts and men listed more attribute-oriented thoughts. This pattern of results suggests that women use a relational processing style, whereas men use an item-specific processing style.

Overview

Integrity signals

Registry

Crossref · 10.1080/00913367.2004.10639168

Cites

44 of 44 references verified0 citation errors · 0 not checkable

Statistics

Recomputing p-values needs the paper’s full text.

Verification

Claims the paper makes

This paper’s full text isn’t openly available, so its claims and self-check weren’t run. The registry and citation checks still apply.

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

Citations

Cites

Flagged first, then by citations

Show all 45 references

1 of the 45 references couldn’t be matched to a known paper.

Cited by

Sorted by citations

Items 101–182 of 182

Related

See all

Metadata

Authors
Putrevu, S.
Affiliations
Bryant University (US)
Corresponding author
Putrevu, Sanjay
Venue
Journal of Advertising
Publisher
Informa UK Limited
Published
2004-10
Volume
33
Issue
3
Pages
51-62
ISSN
  • 0091-3367 (ISSN-L)
  • 1557-7805
DOI
10.1080/00913367.2004.10639168
OpenAlex
W2315157751
Cited by
182
References
45
Citations by year
2026: 4 · 2025: 5 · 2024: 9 · 2023: 10 · 2022: 6 · 2021: 11 · 2020: 54 · 2019: 9 · 2018: 4 · 2017: 10 · 2016: 5 · 2015: 7 · 2014: 12 · 2013: 8 · 2012: 8
FWCI
7.93
Type
journal article
Language
en
Open access
closed
Locations
Journal of Advertising (publishedVersion)
Topics
  • Social Sciences › Gender Studies › Media, Gender, and Advertising
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Perception and Purchasing Behavior
Keywords
print advertising, gender differences, emotional responses, purchase intention, relational processing, item-specific processing

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review