The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition
Abstract
This paper examines how consumers process the information available, and what their experiences are, when exposed to an interactive Web site as compared with a noninteractive Web site. The experiment developed analyzes two versions of a Web site in which the capacity to interact with the message has been manipulated. The results show that the interactive Web site leads to more information processing, higher favorability toward the product and the Web site, and greater flow state intensity. In addition, the findings confirm the hypothesized moderating effect of need for cognition on information processing. Implications for new media researchers and practitioners are discussed.
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Citations
Cites
Defining virtual reality: Dimensions determining telepresence
Steuer, J. (1992) · Journal of Communication · doi:10.1111/j.1460-2466.1992.tb00812.x · Cited by 5,459
Cacioppo, J. T., & Petty, R. E. (1982) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.42.1.116 · Cited by 5,359
How Advertising Works on the WWW: Modified Elaboration Likelihood Model
Cho, C.-H. (1999) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.1999.10505087 · Cited by 281
Conceptualizing consumer experiences in cyberspace
Shih, C. (. (1998) · European Journal of Marketing · doi:10.1108/03090569810224056 · Cited by 256
Cited by
Flow online: lessons learned and future prospects.
Hoffman, D. L., & Novak, T. P. (2009) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2008.10.003 · Cited by 954
Franke, T., Attig, C., & Wessel, D. (2019) · International Journal of Human–Computer Interaction · doi:10.1080/10447318.2018.1456150 · Cited by 828
Ki, C. ‘., & Kim, Y. (2019) · Psychology & Marketing · doi:10.1002/mar.21244 · Cited by 749
The Very Efficient Assessment of Need for Cognition: Developing a Six-Item Version
Lins de Holanda Coelho, G., H. P. Hanel, P., & J. Wolf, L. (2020) · Assessment · doi:10.1177/1073191118793208 · Cited by 358
Perceived irritation in online shopping: the impact of website design characteristics.
Hasan, B. (2016) · Computers in Human Behavior · doi:10.1016/j.chb.2015.07.056 · Cited by 203
Metadata
- Authors
- Sicilia, M., Ruiz, S., & Munuera, J. L.
- Venue
- Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 2005-11
- Volume
- 34
- Issue
- 3
- Pages
- 31-44
- ISSN
- 0091-3367 (ISSN-L)
- 1557-7805
- OpenAlex
- W2002626612
- Cited by
- 388
- References
- 4
- FWCI
- 31.47
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
