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Cited by 20Multilingual Education and PolicyLinguistic and Sociocultural StudiesChina's Ethnic Minorities and Relations

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Minority Language Revitalization and Social Media through the Lens of Covid-19 in Yunnan and Gansu, western China

Wang, Ge, Bahry, Stephen A., An, Weiwu·2024·Journal of Multilingual and Multicultural Development
DOI 10.1080/01434632.2022.2042541
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Abstract

The language vitality of non-dominant communities has gained increasing attention worldwide with international declarations and national legislation enacted to protect the right of non-dominant language use and development. As information and communication technology (ICT) has spread, extending ICT to ethnic or indigenous languages has lagged. Nevertheless, their use on social media and other platforms has been growing rapidly, raising the question of their role in supporting non-dominant language vitality. In 2020 in China, non-dominant languages were used on various social media platforms to communicate anti-COVID messages. Drawing on language revitalisation frameworks, the investigators explore how the global pandemic has provided minority nationalities in west China the opportunity to increase recognition of their cultures and languages. We explore how minority communities in Yunnan and Gansu provinces in western China participated in China’s anti-Covid-19 campaign through the creation and dissemination of multilingual materials of different forms, genres, and modes on ICT social media platforms. We argue that using multilingual and multimodal ICT platforms to publicise countermeasures against Covid-19 has the potential to contribute to recognition and use of languages of non-dominant ethnic communities and revitalisation of heritage languages and cultures.

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Metadata

Authors
Wang, G., Bahry, S. A., & An, W.
Affiliations
  • Zhongnan University of Economics and Law (CN)
  • University of Toronto (CA)
  • The Education Bureau of Sunan Yugur Autonomous County, Gansu, People’s Republic of China
Corresponding author
Bahry, Stephen A.
ORCID
Venue
Journal of Multilingual and Multicultural Development
Publisher
Informa UK Limited
Published
2022-03-04
Volume
45
Issue
6
Pages
2129-2151
ISSN
  • 0143-4632 (ISSN-L)
  • 1747-7557
DOI
10.1080/01434632.2022.2042541
OpenAlex
W4214821358
Cited by
20
References
73
Citations by year
2026: 8 · 2025: 2 · 2024: 5 · 2023: 3 · 2022: 2
FWCI
7.60
Type
journal article
Language
en
Open access
closed
Locations
Journal of Multilingual and Multicultural Development (publishedVersion)
Topics
  • Social Sciences › Linguistics and Language › Multilingual Education and Policy
  • Social Sciences › Linguistics and Language › Linguistic and Sociocultural Studies
  • Social Sciences › Sociology and Political Science › China's Ethnic Minorities and Relations
Keywords
minority language revitalization, social media, COVID-19 pandemic, ethnic minority languages, heritage language, multilingualism, multimodality, information and communication technologies, language vitality, Yunnan, Gansu Province, western China

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