Tourism netnography: how travel bloggers influence destination image
Abstract
Travel bloggers are among digital influencers who share travels with their followers and impact their opinions. This study applies netnography to gain a better understanding of this influence on destination image formation. By choosing Okinawa as the destination, the online communications between two travel bloggers and their respective followers were studied. As most of their followers had no prior image towards Okinawa, the researchers could study how the promoted destination image was perceived by the followers. The findings revealed their practices as grabbing followers’ attention, self-discovery, followers’ involvement and sharing information. Followers were surprised and excited by this discovery and even some of them expressed intention to visit this Japanese archipelago. This study provides a protocol of using netnography for identifying destination image attributes through social media communications along with theoretical and managerial implications in tourism promotion and digital marketing.
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
The citation lists haven’t been fetched yet
References 91 · Cited by 77
- Authors
- Gholamhosseinzadeh, M. S., Chapuis, J.-M., & Lehu, J.-M.
- Affiliations
- Université Paris 1 Panthéon-Sorbonne (FR)
- Corresponding author
- Gholamhosseinzadeh, Mohammad Sadegh
- Venue
- Tourism Recreation Research
- Publisher
- Informa UK Limited
- Published
- 2021-04-20
- Volume
- 48
- Issue
- 2
- Pages
- 188-204
- ISSN
- 0250-8281 (ISSN-L)
- 2320-0308
- OpenAlex
- W3155562918
- Cited by
- 77
- References
- 91
- Citations by year
- 2026: 6 · 2025: 26 · 2024: 14 · 2023: 18 · 2022: 9 · 2021: 4
- FWCI
- 15.59
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Tourism Recreation Research (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Life Sciences › Agricultural and Biological Sciences › Food Science › Culinary Culture and Tourism
- Keywords
- travel bloggers, destination image, netnography, social media influencers, Okinawa, destination image formation, follower engagement, tourism promotion, digital marketing, self-discovery, travel intention
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
