Electronic word-of-mouth on social networking sites: What inspires travelers to engage in opinion seeking, opinion passing, and opinion giving?
Abstract
The rise of social media in the digital era has revolutionized the travel and tourism industry. Some people post their feedback about the places they visit on the internet, while others seek such information on the internet. This has heightened the interest in and value of electronic word of mouth (eWOM) manyfold. This research seeks to examine the factors that may influence travel-related eWOM behavior through social networking sites (SNSs). Partial least squares structural equation modeling (PLS-SEM) was applied on data collected from 416 travelers who are users of SNSs. The results indicate that information quality and quantity are the two most significant factors that influence travel-related eWOM behavior. Additionally, the intention to use SNSs when making travel-related decisions in the future is the most prominent factor among all. The paper concludes with pragmatic suggestions for travel and tourism businesses to optimally utilize travel-related eWOM for improving their business and earning a competitive edge.
Integrity signals
Registry
Cites
Statistics
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
Online reviews are considered a trustworthy and reliable source of information providing insights into customer behavior.
“As such, online reviews are considered a trustworthy and reliable source of information providing insights into customer behavior (Chopra et al., 2022; Ismagilova et al., 2020).”
From Electronic shopping cart abandonment: What do we know and where should we be heading? (2024) · cites this paper as Chopra et al., 2022
No citation lists for this paper
No citation lists for this paper yet — checked again daily.
References 62 · Cited by 47
- Authors
- Chopra, I. P., Lim, W. M., & Jain, T.
- Affiliations
- Bhagat Phool Singh Mahila Vishwavidyalaya (IN)
- Swinburne University of Technology (AU)
- Corresponding author
- Lim, Weng Marc
- Venue
- Tourism Recreation Research
- Publisher
- Informa UK Limited
- Published
- 2022-07-04
- Volume
- 49
- Issue
- 4
- Pages
- 726-739
- ISSN
- 0250-8281 (ISSN-L)
- 2320-0308
- OpenAlex
- W4283798131
- Cited by
- 47
- References
- 62
- Citations by year
- 2026: 9 · 2025: 12 · 2024: 11 · 2023: 12 · 2022: 3
- FWCI
- 13.66
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Tourism Recreation Research (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Keywords
- electronic word of mouth, social networking sites, opinion seeking, information quality, information quantity, travel decision-making, online travel information, tourism marketing
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
