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Cited by 428

The DOI matches its Crossref record; 12 of the 12 references it cites were found in a registry or an index.

Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour

Open access
Leonidou, Leonidas C., Leonidou, Constantinos N., Kvasova, Olga·2010·Journal of Marketing Management

Abstract

With the intensification of problems relating to the environment, a growing number of consumers are becoming more ecologically conscious in their preferences and purchases of goods. This paper presents the results of a study conducted among 500 Cypriot consumers, focusing on the factors that shape consumer environmental attitudes and behaviour, as well as on the resulting outcomes. The findings confirmed that both the inward and outward environmental attitudes of a consumer are positively influenced by his/her degree of collectivism, long-term orientation, political involvement, deontology, and law obedience, but have no connection with liberalism. The adoption of an inward environmental attitude was also found to be conducive to green purchasing behaviour that ultimately leads to high product satisfaction. On the other hand, an outward environmental attitude facilitates the adoption of a general environmental behaviour, which is responsible for greater satisfaction with life. The findings of the study have important implications for shaping effective company offerings to consumers in target markets, as well as formulating appropriate policies at the governmental level to enhance environmental sensitivity among citizens.

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Metadata

Authors
Leonidou, L. C., Leonidou, C. N., & Kvasova, O.
Venue
Journal of Marketing Management
Published
2010-12-08
Volume
26
Issue
13-14
Pages
1319-1344
ISSN
  • 0267-257X (ISSN-L)
  • 1472-1376
OpenAlex
W2114390958
Cited by
428
References
12
FWCI
25.53
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour. https://app.cochat.ai/papers/10.1080/0267257x.2010.523710
The paper
Leonidou, L. C., Leonidou, C. N., & Kvasova, O. (2010). Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour. Journal of Marketing Management. https://doi.org/10.1080/0267257x.2010.523710

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.