The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
A Random-Coefficients Logit Brand-Choice Model Applied to Panel Data
Abstract
A random-coefficients logit model that allows for unobserved heterogeneity in brand preferences and in the responses to marketing variables is empirically investigated using household-level panel data. The unknown underlying distribution of unobserved heterogeneity is approximated by a discrete distribution. The results reveal that there is significant unobserved heterogeneity across households and that ignoring its effects results in a downward bias in the parameter estimates of the marketing variables. It is therefore important to account for heterogeneity in both preferences and responses in the absence of any a priori knowledge about the nature of heterogeneity across households.
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Hsiao, C. (2014) · doi:10.1017/cbo9781139839327 · Cited by 7,869
Cited by
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Metadata
- Authors
- Jain, D. C., Vilcassim, N. J., & Chintagunta, P. K.
- Venue
- Journal of Business & Economic Statistics
- Publisher
- Informa UK Limited
- Published
- 1994-07
- Volume
- 12
- Issue
- 3
- Pages
- 317-328
- ISSN
- 0735-0015 (ISSN-L)
- 1537-2707
- OpenAlex
- W2056325729
- Cited by
- 206
- References
- 1
- FWCI
- 8.24
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: A Random-Coefficients Logit Brand-Choice Model Applied to Panel Data. https://app.cochat.ai/papers/10.1080/07350015.1994.10524547
- The paper
- Jain, D. C., Vilcassim, N. J., & Chintagunta, P. K. (1994). A Random-Coefficients Logit Brand-Choice Model Applied to Panel Data. Journal of Business & Economic Statistics. https://doi.org/10.1080/07350015.1994.10524547
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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