The DOI matches its Crossref record; 71 of the 71 references it cites were found in a registry or an index.
Understanding Health Literacy for Strategic Health Marketing: eHealth Literacy, Health Disparities, and the Digital Divide
Abstract
Even despite policy efforts aimed at reducing health-related disparities, evidence mounts that population-level gaps in literacy and healthcare quality are increasing. This widening of disparities in American culture is likely to worsen over the coming years due, in part, to our increasing reliance on Internet-based technologies to disseminate health information and services. The purpose of the current article is to incorporate health literacy into an Integrative Model of eHealth Use. We argue for this theoretical understanding of eHealth literacy and propose that macro-level disparities in social structures are connected to health disparities through the micro-level conduits of eHealth literacy, motivation, and ability. In other words, structural inequities reinforce themselves and continue to contribute to healthcare disparities through the differential distribution of technologies that simultaneously enhance and impede literacy, motivation, and ability of different groups (and individuals) in the population. We conclude the article by suggesting pragmatic implications of our analysis.
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Cites
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Cited by
Tennant, B., Stellefson, M., Dodd, V., Chaney, B., Chaney, D., Paige, S., & Alber, J. (2015) · Journal of Medical Internet Research · doi:10.2196/jmir.3992 · Cited by 760
van der Vaart, R., & Drossaert, C. (2017) · Journal of Medical Internet Research · doi:10.2196/jmir.6709 · Cited by 687
Barriers and facilitators to the use of e-health by older adults: a scoping review
Wilson, J., Heinsch, M., Betts, D., Booth, D., & Kay-Lambkin, F. (2021) · BMC Public Health · doi:10.1186/s12889-021-11623-w · Cited by 698
Latulippe, K., Hamel, C., & Giroux, D. (2017) · Journal of Medical Internet Research · doi:10.2196/jmir.6731 · Cited by 458
van der Vaart, R., van Deursen, A. J., Drossaert, C. H., Taal, E., van Dijk, J. A., & van de Laar, M. A. (2011) · Journal of Medical Internet Research · doi:10.2196/jmir.1840 · Cited by 404
Metadata
- Authors
- Bodie, G. D., & Dutta, M. J.
- Venue
- Health Marketing Quarterly
- Publisher
- Informa UK Limited
- Published
- 2008-07-02
- Volume
- 25
- Issue
- 1-2
- Pages
- 175-203
- ISSN
- 0735-9683 (ISSN-L)
- 1545-0864
- OpenAlex
- W2023128915
- Cited by
- 310
- References
- 71
- FWCI
- 13.01
- Type
- journal article
- Language
- en
- Open access
- closed
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- Bodie, G. D., & Dutta, M. J. (2008). Understanding Health Literacy for Strategic Health Marketing: eHealth Literacy, Health Disparities, and the Digital Divide. Health Marketing Quarterly. https://doi.org/10.1080/07359680802126301
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
