The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
Exploring brand attachment, its determinants and outcomes
Abstract
Brand attachment has been regarded as a powerful and salient construct in marketing, argued to predict favourable consumer behaviours. Nevertheless, research trying to understand what are the determinants and outcomes of it is still limited. Using semi-structured interviews and projective techniques, this work identifies that self-congruity, experience, responsiveness, quality, reputation and trust are found to be the determinants of strong brand attachment. The outcomes of brand attachment are intention to recommend, purchase, revisit, resilience to negative information and act of defending the brand. This research sheds light for marketers in understanding the conceptualisation of attachment from the consumers' perspectives, so adopting an important perspective largely under-researched. In addition, this study guides marketers in the important factors regarding how to build stronger attachment and benefit from its outcomes.
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Citations
Cites
Using thematic analysis in psychology
Braun, V., & Clarke, V. (2006) · Qualitative Research in Psychology · doi:10.1191/1478088706qp063oa · Cited by 194,414
Possessions and the Extended Self
Belk, R. W. (1988) · Journal of Consumer Research · doi:10.1086/209154 · Cited by 9,064
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Fournier, S. (1998) · Journal of Consumer Research · doi:10.1086/209515 · Cited by 7,542
The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
Thomson, M., MacInnis, D. J., & Whan Park, C. (2005) · Journal of Consumer Psychology · doi:10.1207/s15327663jcp1501_10 · Cited by 2,713 · cited 4×
“Thomson, MacInnis, and Park (2005) were the first to developmeasurement on emotional brand attachment, by conceptualising it as emotional bonding, utilising the degree of affection, passion and connection to measure attachment.”
BackgroundInfluentialSternberg, R. J. (1986) · Psychological Review · doi:10.1037/0033-295x.93.2.119 · Cited by 2,614 · cited 1×
“According to the triangular theory of love (Sternberg, 1986), love consists of passion, intimacy and commitment.”
Background
Cited by
Shao, J., Zhao, M., Lyu, Y., & Chen, Y. (2023) · Innovative Marketing · doi:10.21511/im.19(3).2023.12 · Cited by 8
Metadata
- Authors
- Japutra, A., Ekinci, Y., & Simkin, L.
- Venue
- Journal of Strategic Marketing
- Publisher
- Informa UK Limited
- Published
- 2014-05-06
- Volume
- 22
- Issue
- 7
- Pages
- 616-630
- ISSN
- 0965-254X (ISSN-L)
- 1466-4488
- OpenAlex
- W2000964535
- Cited by
- 214
- References
- 5
- FWCI
- 18.17
- Type
- journal article
- Language
- en
- Open access
- closed
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- Japutra, A., Ekinci, Y., & Simkin, L. (2014). Exploring brand attachment, its determinants and outcomes. Journal of Strategic Marketing. https://doi.org/10.1080/0965254x.2014.914062
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
