Throwing it all away: exploring affluent consumers' attitudes toward wasting edible food
Abstract
The skewed allocation of food across the world population is a major concern, as the result is that some of us live in abundant supply while others spend their life in constant scarcity. While researchers have studied a variety of issues related to the amounts of food being wasted, or the waste of edible food across consumers with different demographic characteristics, less is known about the drivers of attitudes toward food waste. Based on survey data from a sample of affluent Norwegian consumers, we test how subjective food knowledge, environmental concern, age, and income are related to consumer attitudes toward wasting edible food. We find that all variables except income drive consumer attitudes. Implications for theory and public policy are offered.
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Consumers who understand and concern about the severity of the FLW problem have lower FLW and the FLW reduction intention is also known to be larger.
“In other words, consumers who understand and concern about the severity of the FLW problem have lower FLW and the FLW reduction intention is also known to be larger [98,99,100].”
From Understanding Food Loss and Waste—Why Are We Losing and Wasting Food? (2019) · cites this paper as [100]
The variability of food wasting habits across the sample suggests that there are varying levels of food skills in these households that may be associated with food waste generation.
“The variability of food wasting habits across our sample also suggests that there are varying levels of food skills in these households that may be associated with food waste generation [e.g., meal planning, shopping, preparing and storing food: (14, 47–51)].”
From Valuing the multiple impacts of household food waste (2019) · cites this paper as [51]
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References 31 · Cited by 77
- Authors
- Melbye, E. L., Onozaka, Y., & Hansen, H.
- Affiliations
- University of Stavanger (NO)
- Corresponding author
- Hansen, Håvard
- Venue
- Journal of Food Products Marketing
- Publisher
- Informa UK Limited
- Published
- 2016-02-06
- Volume
- 23
- Issue
- 4
- Pages
- 416-429
- ISSN
- 1045-4446 (ISSN-L)
- 1540-4102
- OpenAlex
- W2336232138
- Cited by
- 77
- References
- 31
- Citations by year
- 2026: 2 · 2025: 5 · 2024: 6 · 2023: 8 · 2022: 15 · 2021: 13 · 2020: 6 · 2019: 8 · 2018: 9 · 2017: 5
- FWCI
- 9.24
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Food Products Marketing (publishedVersion)
- Topics
- Life Sciences › Agricultural and Biological Sciences › Food Science › Food Waste Reduction and Sustainability
- Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Environmental Education and Sustainability
- Physical Sciences › Environmental Science › Ecology › Agriculture Sustainability and Environmental Impact
- Keywords
- food waste, consumer attitudes, affluent consumers, environmental concern, age, income, food shortages, food waste policy
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