YouTutorial: A Framework for Assessing Instructional Online Video
Abstract
User-generated tutorial videos are quickly emerging as a new form of technical communication, one that relies on text, images, video, and sound alike to convey a message. In this article, we present an approach—a rubric—for assessing the instructional content of tutorial videos that considers the specific roles of modal and multimodal content in effective delivery. The rubric is based on descriptive data derived from a constant comparative study of user-rated YouTube videos.
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Strand 1 also offers useful concepts for professional communication, which has studied peer and social production in open source software, Wikipedia, other peer production sites, and social media.
“Yet Strand 1 also offers productive concepts for professional communication, which has examined peer and social production in open source software and support, Wikipedia, and other peer production sites, and social media [24][30] [31].”
From Fourth-Generation Activity Theory: An Integrative Literature Review and Implications for Professional Communication (2019) · cites this paper as [30]
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Spinuzzi, C., & Guile, D. (2019) · 2019 IEEE International Professional Communication Conference (ProComm) · doi:10.1109/procomm.2019.00012 · Cited by 14 · see citing works
- Authors
- Morain, M., & Swarts, J.
- Affiliations
- North Carolina State University (US)
- ORCID
- Swarts, Jason
- Venue
- Technical Communication Quarterly
- Publisher
- Informa UK Limited
- Published
- 2012-01
- Volume
- 21
- Issue
- 1
- Pages
- 6-24
- ISSN
- 1057-2252 (ISSN-L)
- 1542-7625
- OpenAlex
- W2086258248
- Cited by
- 85
- References
- 0
- Citations by year
- 2026: 1 · 2025: 4 · 2024: 6 · 2023: 11 · 2022: 12 · 2021: 7 · 2020: 6 · 2019: 5 · 2018: 6 · 2017: 7 · 2016: 5 · 2015: 2 · 2014: 7 · 2013: 3 · 2012: 3
- FWCI
- 5.36
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Technical Communication Quarterly (publishedVersion)
- Topics
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Visual and Cognitive Learning Processes
- Social Sciences › Arts and Humanities › Literature and Literary Theory › Literacy, Media, and Education
- Social Sciences › Education › Online and Blended Learning
- Keywords
- educational videos, video tutorials, user-generated content, rubrics, multimodality, modal content, YouTube, user ratings, technical communication
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