Cited by 85Visual and Cognitive Learning ProcessesLiteracy, Media, and EducationOnline and Blended Learning

YouTutorial: A Framework for Assessing Instructional Online Video

Morain, Matt, Swarts, Jason·2012·Technical Communication Quarterly

Abstract

User-generated tutorial videos are quickly emerging as a new form of technical communication, one that relies on text, images, video, and sound alike to convey a message. In this article, we present an approach—a rubric—for assessing the instructional content of tutorial videos that considers the specific roles of modal and multimodal content in effective delivery. The rubric is based on descriptive data derived from a constant comparative study of user-rated YouTube videos.

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Crossref · 10.1080/10572252.2012.626690

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  • Strand 1 also offers useful concepts for professional communication, which has studied peer and social production in open source software, Wikipedia, other peer production sites, and social media.

    “Yet Strand 1 also offers productive concepts for professional communication, which has examined peer and social production in open source software and support, Wikipedia, and other peer production sites, and social media [24][30] [31].”

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Authors
Morain, M., & Swarts, J.
Affiliations
North Carolina State University (US)
Venue
Technical Communication Quarterly
Published
2012-01
Volume
21
Issue
1
Pages
6-24
ISSN
  • 1057-2252 (ISSN-L)
  • 1542-7625
OpenAlex
W2086258248
Cited by
85
References
0
Citations by year
2026: 1 · 2025: 4 · 2024: 6 · 2023: 11 · 2022: 12 · 2021: 7 · 2020: 6 · 2019: 5 · 2018: 6 · 2017: 7 · 2016: 5 · 2015: 2 · 2014: 7 · 2013: 3 · 2012: 3
FWCI
5.36
Type
journal article
Language
en
Open access
closed
Locations
Technical Communication Quarterly (publishedVersion)
Topics
  • Social Sciences › Psychology › Experimental and Cognitive Psychology › Visual and Cognitive Learning Processes
  • Social Sciences › Arts and Humanities › Literature and Literary Theory › Literacy, Media, and Education
  • Social Sciences › Education › Online and Blended Learning
Keywords
educational videos, video tutorials, user-generated content, rubrics, multimodality, modal content, YouTube, user ratings, technical communication

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