The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
Testing the Linkages Among the Organization–Public Relationship and Attitude and Behavioral Intentions
Abstract
This research tested a model that posits the linkages among perceptions of the organization–public relationships, attitudes, and behavioral intentions toward an organization among members of a key public. Among the 6 relationship indexes proposed by Hon and J. E. Grunig (1999), perceptions of satisfaction and control mutuality were the best predictors of a positive attitude toward the organization. In this study we also found that positive attitude was a precursor to supportive behavioral intentions toward the organization.
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Cites
The theory of planned behavior
Ajzen, I. (1991) · Organizational Behavior and Human Decision Processes · doi:10.1016/0749-5978(91)90020-t · Cited by 90,587
The commitment-trust theory of relationship marketing
Morgan, R. M., & Hunt, S. D. (1994) · Journal of Marketing · doi:10.1177/002224299405800302 · Cited by 22,355
The Behavioral Consequences of Service Quality
Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996) · Journal of Marketing · doi:10.2307/1251929 · Cited by 12,003
A national customer satisfaction barometer: the Swedish experience
Fornell, C. (1992) · Journal of Marketing · doi:10.2307/1252129 · Cited by 5,641
Relationship Quality in Services Selling: An Interpersonal Influence Perspective
Crosby, L. A., Evans, K. R., & Cowles, D. (1990) · Journal of Marketing · doi:10.1177/002224299005400306 · Cited by 4,763
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Mitchell, A. A., & Olson, J. C. (1981) · Journal of Marketing Research · doi:10.2307/3150973 · Cited by 1,472
Metadata
- Authors
- Ki, E.-J., & Hon, L. C.
- Venue
- Journal of Public Relations Research
- Publisher
- Informa UK Limited
- Published
- 2007-01
- Volume
- 19
- Issue
- 1
- Pages
- 1-23
- ISSN
- 1062-726X (ISSN-L)
- 1532-754X
- OpenAlex
- W1969913126
- Cited by
- 291
- References
- 6
- FWCI
- 47.09
- Type
- journal article
- Language
- en
- Open access
- closed
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