The DOI matches its Crossref record; 33 of the 35 references it cites were found in a registry or an index.
You Have an Important Message! Evaluating the Effectiveness of a Text Message HIV/AIDS Campaign in Northwest Uganda
Open accessAbstract
There is a growing interest in the effect of mobile phones in health care (mHealth) service delivery, but more research is needed to determine whether short message service (SMS)-based campaigns are appropriate for developing countries. This pilot study explored the efficacy of an mHealth campaign using SMS as a platform to disseminate and measure HIV/AIDS knowledge, and to promote HIV/AIDS testing at clinics in rural Uganda. Over a 1-month period, 13 HIV/AIDS quiz questions were sent to 10,000 mobile subscribers. Despite participation incentives, only one-fifth of the mobile subscribers responded to any of the questions. The campaign had proportionately limited success in increasing knowledge levels on a mass scale. Furthermore, the program design may be reinforcing entrenched knowledge gaps. The results suggest that it is important to be conservative when considering the potential overall effect of SMS-based programs. However, the authors recognize the potential of mHealth tools when extended to millions of mobile phone users as part of an integrated health campaign approach. The authors propose several steps to improve the program design to reach a larger portion of the intended audience and increase campaign effectiveness.
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“In this context, women were less likely to own a mobile phone, so were less likely to directly benefit from SMS education (40, 41, 77).”
From Assessing the impact of mHealth interventions in low- and middle-income countries – what has been shown to work? (2014) · cites this paper as [41]
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“First, poor results on uptake were noted, with only 2.3% of recipients opting to redeem their free HIV test (41).”
From Assessing the impact of mHealth interventions in low- and middle-income countries – what has been shown to work? (2014) · cites this paper as [41]
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“Nevertheless, as noted in some of the reviewed papers, attention has to be given to equity issues if mHealth strategies assume the availability of mobile phones, with the attendant risks of further marginalising already vulnerable groups (41, 77).”
From Assessing the impact of mHealth interventions in low- and middle-income countries – what has been shown to work? (2014) · cites this paper as [41]
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Cites
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“However, we find that evidence of the effectiveness of SMS for wide information dissemination in developing countries a current gap in the literature (Cole-Lewis & Kershaw, 2010), particularly in terms of demonstrating health-related outcomes.”
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Cited by
Sorted by citations
Chib, A., van Velthoven, M. H., & Car, J. (2015) · Journal of Health Communication · doi:10.1080/10810730.2013.864735 · Cited by 384
Self-citationHall, C. S., Fottrell, E., Wilkinson, S., & Byass, P. (2014) · Global Health Action · doi:10.3402/gha.v7.25606 · Cited by 384
Bibliometric analysis of worldwide scientific literature in mobile - health: 2006–2016
Sweileh, W. M., Al-Jabi, S. W., AbuTaha, A. S., Zyoud, S. H., Anayah, F. M. A., & Sawalha, A. F. (2017) · BMC Medical Informatics and Decision Making · doi:10.1186/s12911-017-0476-7 · Cited by 319
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An introduction to digital determinants of health
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Metadata
- Authors
- Chib, A., Wilkin, H., Ling, L. X., Hoefman, B., & Van Biejma, H.
- Affiliations
- Nanyang Technological University (SG)
- Georgia State University (US)
- Corresponding author
- Chib, Arul
- Venue
- Journal of Health Communication
- Publisher
- Informa UK Limited
- Published
- 2012-05-02
- Volume
- 17
- Issue
- sup1
- Pages
- 146-157
- ISSN
- 1081-0730 (ISSN-L)
- 1087-0415
- OpenAlex
- W2117143915
- Cited by
- 118
- References
- 35
- Citations by year
- 2026: 1 · 2025: 3 · 2024: 4 · 2023: 2 · 2022: 25 · 2021: 8 · 2020: 6 · 2019: 6 · 2018: 14 · 2017: 9 · 2016: 9 · 2015: 7 · 2014: 7 · 2013: 13 · 2012: 4
- FWCI
- 17.61
- Type
- journal article
- Language
- en
- Open access
- green
- hdl.handle.net
- Locations
- Journal of Health Communication (publishedVersion)
- PubMed (publishedVersion)
- DR-NTU (Nanyang Technological University) (submittedVersion)
- Topics
- Health Sciences › Health Professions › General Health Professions › Mobile Health and mHealth Applications
- Social Sciences › Health › Social Media in Health Education
- Physical Sciences › Computer Science › Information Systems › ICT in Developing Communities
- Keywords
- mobile health, text messaging, HIV/AIDS awareness, campaign effectiveness, rural Uganda, health information dissemination, program design
- MeSH terms
- Adolescent, Adult, Aged, Child, Female, Health Promotion, Humans, Health Knowledge, Attitudes, Practice, Male, Middle Aged, Pilot Projects, Uganda, Program Evaluation, HIV Infections, Rural Health Services, Information Dissemination, Young Adult, Text Messaging
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