The DOI matches its Crossref record, with a small difference in title or year; 5 of the 5 references it cites were found in a registry or an index.
Antecedents of mobile app usage among smartphone users
Abstract
Although mobile apps are already an influential medium in the new media industry as a whole, these apps have received little academic attention within the communication and marketing literature. This study develops and tests a hypothesized model to explain antecedents affecting app usage among smartphone users. The analysis of the structural equation model determined a final model with four significant factors (perceived informative and entertaining usefulness, perceived ease of use, and user review). Cost-effectiveness, a key variable of this study due to the particularity of 99-cent app price, had no influence on app usage. This study not only includes marketing implications but also offers insight into various theoretical applications to the field of mobile communication research by suggesting a conceptual model for the acceptance of mobile apps.
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Cited by
Sorted by citations
Chopdar, P. K., Korfiatis, N., Sivakumar, V. J., & Lytras, M. D. (2018) · Computers in Human Behavior · doi:10.1016/j.chb.2018.04.017 · Cited by 468
Metadata
- Authors
- Kim, S. C., Yoon, D., & Han, E. K.
- Affiliations
- University of Oklahoma (US)
- Sungkyunkwan University (KR)
- Corresponding author
- Kim, Sang Chon
- Venue
- Journal of Marketing Communications
- Publisher
- Informa UK Limited
- Published
- 2014-08-22
- Volume
- 22
- Issue
- 6
- Pages
- 653-670
- ISSN
- 1352-7266 (ISSN-L)
- 1466-4445
- OpenAlex
- W2000359217
- Cited by
- 171
- References
- 5
- Citations by year
- 2026: 6 · 2025: 17 · 2024: 13 · 2023: 22 · 2022: 29 · 2021: 18 · 2020: 22 · 2019: 12 · 2018: 15 · 2017: 6 · 2016: 4 · 2015: 6 · 2014: 1
- FWCI
- 10.81
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Marketing Communications (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Health Sciences › Health Professions › Health Information Management › Health, Technology, Consumer Behavior
- Physical Sciences › Computer Science › Information Systems › Mobile and Web Applications
- Keywords
- mobile app usage, smartphone users, perceived usefulness, perceived ease of use, online reviews, app pricing, cost-effectiveness, technology acceptance, new media, mobile communication
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