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The Role of a Narrative's Emotional Flow in Promoting Persuasive Outcomes

Nabi, Robin L., Green, Melanie C.·2015·Media Psychology

Abstract

The study of narrative persuasion has increased dramatically in the past decade. Whereas much of this research focuses on story and character involvement, the role of emotion—and emotional flow specifically—has been understudied. In this article, we explore the multiple ways that the desire for and the experience of emotional shifts may promote the persuasive influence of narratives. First, we propose that the desire for an emotional shift (e.g., mood management) can guide message selection. Then, the emotional flow, or the series of emotional shifts in response to the unfolding story, may promote and sustain continued engagement with the narrative world. As such, influence of the narrative is likely enhanced. We then argue that the heightened state of narrative engagement and its associated emotional states have implications for post-message attitudes, both short-term attitude change as well as over-time change via emotion-driven topic involvement and social sharing. A research agenda for greater integration of emotion into narrative research is proposed.

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Show all 113 references

Research works printed but not linked: 14

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  3. 10.1075/idj.19.2.05gra · doi:10.1075/idj.19.2.05gra
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  14. 10.1037/0022-3514.69.1.5 · doi:10.1037/0022-3514.69.1.5 · Paper page

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Metadata

Authors
Nabi, R. L., & Green, M. C.
Venue
Media Psychology
Published
2014-07-03
Volume
18
Issue
2
Pages
137-162
ISSN
  • 1521-3269 (ISSN-L)
  • 1532-785X
OpenAlex
W1978118911
Cited by
318
References
113
FWCI
134.02
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: The Role of a Narrative's Emotional Flow in Promoting Persuasive Outcomes. https://app.cochat.ai/papers/10.1080/15213269.2014.912585
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Nabi, R. L., & Green, M. C. (2015). The Role of a Narrative's Emotional Flow in Promoting Persuasive Outcomes. Media Psychology. https://doi.org/10.1080/15213269.2014.912585

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