The DOI matches its Crossref record, with a small difference in title or year.
Representation of People of Asian Descent in Mainstream Mass Media within the United States
Abstract
The public school classroom in the United States has been getting more diverse, linguistically and ethnically. Immigrant and second/third generation students learn American culture and norms from messages conveyed through mainstream media like internet, advertisements, films, newspapers, TV, and magazines. Their self-perceptions, perspectives toward others, attitudes toward classroom, school, and society are strongly influenced by the representations of diverse ethnic groups in mainstream media whether they are true or false. This study reviews three main stereotypical representations of one minority category in the U.S., the people of Asian descent, in U.S. mainstream media in the past- yellow peril, yellowface, and model minority. And then, this study focuses more on recent years to examine whether there are any changes or differences over the last 5 years compared to past decades with the content analysis of Time, Vogue, and Esquire from 2005 to 2010. The findings of this study indicate that model minority and yellow peril stereotypes still exist. Compared to model minority and yellow peril stereotypes, it was hard to find evidence of the yellowface in the advertisements and articles analyzed. The biggest problem this study found is that images of Asian descendants in the U.S. in mass media were still extremely rare.
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“Similarly, Billi in The Farewell (2019) shows emotional complexity while dealing with cultural and family pressures, thus reflecting a more nuanced portrayal of emotional depth.”
From From Dragon Lady to Authentic Representation: The Evolution and Cultural Impact of Asian Female Stereotypes in American Film (2025) · cites this paper as [13]
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Yu, Z. (2025) · Communications in Humanities Research · doi:10.54254/2753-7064/2025.22863
Metadata
- Authors
- Kim, Y.
- Affiliations
- University of Washington (US)
- Corresponding author
- Kim, Younghan
- ORCID
- Kim, Younghan
- Venue
- Multicultural Education Review
- Publisher
- Informa UK Limited
- Published
- 2013-01
- Volume
- 5
- Issue
- 2
- Pages
- 20-48
- ISSN
- 2005-615X (ISSN-L)
- 2377-0031
- OpenAlex
- W2328090053
- Cited by
- 10
- References
- 0
- Citations by year
- 2025: 4 · 2024: 2 · 2020: 3 · 2015: 1
- FWCI
- 0.79
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Multicultural Education Review (publishedVersion)
- Topics
- Social Sciences › Gender Studies › Media, Gender, and Advertising
- Social Sciences › Cultural Studies › Cultural Identity and Representation
- Social Sciences › Cultural Studies › Asian American and Pacific Histories
- Keywords
- Asian Americans, media representation, stereotypes, model minority, Yellow Peril, yellowface, mainstream media, advertising, immigrant students, ethnic minority representation, Time magazine, Vogue, Esquire
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