The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Children and Commercial Persuasion: An Attribution Theory Analysis
Abstract
This article studies children's levels of understanding of television commercials and the associated effects upon attitudes and purchase request tendencies. Attribution theory, with its focus on perception of intent, is the research framework. The results suggest that when a child attributes persuasive intent to commercials, he believes them less, likes them less, and is less likely to want the products advertised.
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Citations
Cites
A theory of social comparison processes
Festinger, L. (1954) · Human Relations · doi:10.1177/001872675400700202 · Cited by 20,926
Cited by
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Friestad, M., & Wright, P. (1994) · Journal of Consumer Research · doi:10.1086/209380 · Cited by 3,811
Edwards, S. M., Li, H., & Lee, J.-H. (2002) · Journal of Advertising · doi:10.1080/00913367.2002.10673678 · Cited by 1,053
Parguel, B., Benoît-Moreau, F., & Larceneux, F. (2011) · Journal of Business Ethics · doi:10.1007/s10551-011-0901-2 · Cited by 1,024
Consumer Behavior and Psychological Reactance
Clee, M. A., & Wicklund, R. A. (1980) · Journal of Consumer Research · doi:10.1086/208782 · Cited by 649
Children as Consumers: Advertising and Marketing
Calvert, S. L. (2008) · The Future of Children · doi:10.1353/foc.0.0001 · Cited by 470
Metadata
- Authors
- Robertson, T. S., & Rossiter, J. R.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1974-06
- Volume
- 1
- Issue
- 1
- Pages
- 13
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2147591608
- Cited by
- 405
- References
- 1
- FWCI
- 76.59
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Children and Commercial Persuasion: An Attribution Theory Analysis. https://app.cochat.ai/papers/10.1086/208577
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- Robertson, T. S., & Rossiter, J. R. (1974). Children and Commercial Persuasion: An Attribution Theory Analysis. Journal of Consumer Research. https://doi.org/10.1086/208577
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
