The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Brand Choice Behavior as a Function of Information Load: Replication and Extension
Abstract
The hypothesis that finite limits exist to the amount of information consumers can effectively use was tested by operationalizing information load in terms of number of brands and amount of information per brand provided. The results of an experiment involving 192 housewives tend to confirm this hypothesis.
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Citations
Cites
Orne, M. T. (1962) · American Psychologist · doi:10.1037/h0043424 · Cited by 4,041
Cited by
Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload
Scheibehenne, B., Greifeneder, R., & Todd, P. M. (2010) · Journal of Consumer Research · doi:10.1086/651235 · Cited by 1,070
Information Load and Consumer Decision Making
Malhotra, N. K. (1982) · Journal of Consumer Research · doi:10.1086/208882 · Cited by 778
Big data analytics: transforming data to action
Bumblauskas, D., Nold, H., Bumblauskas, P., & Igou, A. (2017) · Business Process Management Journal · doi:10.1108/bpmj-03-2016-0056 · Cited by 130
van Erkel, P. F. A., & Van Aelst, P. (2021) · Political Communication · doi:10.1080/10584609.2020.1784328 · Cited by 120
Confusion in internet retailing: causes and consequences
Garaus, M. (2018) · Internet Research · doi:10.1108/intr-11-2016-0356 · Cited by 47
Metadata
- Authors
- Jacoby, J., Speller, D. E., & Berning, C. K.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1974-06
- Volume
- 1
- Issue
- 1
- Pages
- 33
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2134994763
- Cited by
- 507
- References
- 1
- FWCI
- 49.52
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Brand Choice Behavior as a Function of Information Load: Replication and Extension. https://app.cochat.ai/papers/10.1086/208579
- The paper
- Jacoby, J., Speller, D. E., & Berning, C. K. (1974). Brand Choice Behavior as a Function of Information Load: Replication and Extension. Journal of Consumer Research. https://doi.org/10.1086/208579
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
