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Decision Making within the Household
Abstract
Existing research on household decision making is reviewed in terms of three questions: (1) Which family members are involved in economic decision~ ~ (2) What is the nature of family decision processes? and (3) Are decIsion outcomes affected by differences in family role structure and decision strategies? Problem areas related to each of these questions are discussed, including an overemphasis on decision roles rather than processes and outcomes, noncom parable and insufficient measures of purchase influence, and marketing's preference for individual-based models of consumer behavior.
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Citations
Cited by
Transactive Memory: A Contemporary Analysis of the Group Mind
Wegner, D. M. (1987) · Theories of Group Behavior · doi:10.1007/978-1-4612-4634-3_9 · Cited by 2,700
Brown, S. A., & Venkatesh, V. (2005) · MIS Quarterly · doi:10.2307/25148690 · Cited by 1,545
Transactive memory in close relationships.
Wegner, D. M., Erber, R., & Raymond, P. (1991) · Journal of Personality and Social Psychology · doi:10.1037//0022-3514.61.6.923 · Cited by 852
Religious Influences on Shopping Behaviour: An Exploratory Study
Essoo, N., & Dibb, S. (2004) · Journal of Marketing Management · doi:10.1362/0267257041838728 · Cited by 589
Consumer Choice Strategies for Comparing Noncomparable Alternatives
Johnson, M. D. (1984) · Journal of Consumer Research · doi:10.1086/209010 · Cited by 349
Metadata
- Authors
- Davis, H. L.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1976-03
- Volume
- 2
- Issue
- 4
- Pages
- 241
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2163359251
- Cited by
- 468
- References
- 0
- FWCI
- 20.48
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Decision Making within the Household. https://app.cochat.ai/papers/10.1086/208639
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- Davis, H. L. (1976). Decision Making within the Household. Journal of Consumer Research. https://doi.org/10.1086/208639
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
