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TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences?
Abstract
When offered a choice of highly sugared or more wholesome snack and breakfast foods, first graders' choices reflected their TV exposure experience. Those who viewed commercials for highly sugared foods opted for more (advertised and nonadvertised) sugared foods. Those who viewed pro-nutrition Public Service Announcements chose more fruits, vegetables, etc. A 24-minute animated program “Junk Food” was most effective in reducing the number of sugared foods selected.
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Citations
Cited by
Development of eating behaviors among children and adolescents.
Birch, L. L., & Fisher, J. O. (1998) · Pediatrics · doi:10.1542/peds.101.s2.539 · Cited by 2,282
A Review of Family and Social Determinants of Children’s Eating Patterns and Diet Quality
Patrick, H., & Nicklas, T. A. (2005) · Journal of the American College of Nutrition · doi:10.1080/07315724.2005.10719448 · Cited by 1,158
BORZEKOWSKI, D. L. G., & ROBINSON, T. N. (2001) · Journal of the American Dietetic Association · doi:10.1016/s0002-8223(01)00012-8 · Cited by 559
Relationships Between Use of Television During Meals and Children's Food Consumption Patterns
Coon, K. A., Goldberg, J., Rogers, B. L., & Tucker, K. L. (2001) · Pediatrics · doi:10.1542/peds.107.1.e7 · Cited by 492
Children as Consumers: Advertising and Marketing
Calvert, S. L. (2008) · The Future of Children · doi:10.1353/foc.0.0001 · Cited by 470
Metadata
- Authors
- Goldberg, M. E., Gorn, G. J., & Gibson, W.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1978-09
- Volume
- 5
- Issue
- 2
- Pages
- 73
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2048327537
- Cited by
- 210
- References
- 0
- FWCI
- 2.48
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences? https://app.cochat.ai/papers/10.1086/208717
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- Goldberg, M. E., Gorn, G. J., & Gibson, W. (1978). TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences? Journal of Consumer Research. https://doi.org/10.1086/208717
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
