The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Task Complexity and Contingent Processing in Brand Choice
Abstract
Journal Article Task Complexity and Contingent Processing in Brand Choice Get access Denis A. Lussier, Denis A. Lussier Search for other works by this author on: Oxford Academic PubMed Google Scholar Richard W. Olshavsky Richard W. Olshavsky Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 2, September 1979, Pages 154–165, https://doi.org/10.1086/208758 Published: 01 September 1979 Article history Received: 01 June 1978 Revision received: 01 April 1979 Published: 01 September 1979
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Citations
Cites
Elimination by aspects: A theory of choice
Tversky, A. (1972) · Psychological Review · doi:10.1037/h0032955 · Cited by 3,365
Cited by
Blut, M., Wang, C., Wünderlich, N. V., & Brock, C. (2021) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-020-00762-y · Cited by 1,194
Context-Aware Recommender Systems
Adomavicius, G., & Tuzhilin, A. (2011) · Recommender Systems Handbook · doi:10.1007/978-0-387-85820-3_7 · Cited by 1,102
Information Load and Consumer Decision Making
Malhotra, N. K. (1982) · Journal of Consumer Research · doi:10.1086/208882 · Cited by 778
Task complexity: A review and conceptualization framework
Liu, P., & Li, Z. (2012) · International Journal of Industrial Ergonomics · doi:10.1016/j.ergon.2012.09.001 · Cited by 438
Decision difficulty in the age of consumer empowerment
Broniarczyk, S. M., & Griffin, J. G. (2014) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2014.05.003 · Cited by 256
Metadata
- Authors
- Lussier, D. A., & Olshavsky, R. W.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1979-09
- Volume
- 6
- Issue
- 2
- Pages
- 154
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2068427777
- Cited by
- 283
- References
- 1
- FWCI
- 26.67
- Type
- journal article
- Language
- en
- Open access
- closed
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