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Cited by 932

The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.

A Reference Price Model of Brand Choice for Frequently Purchased Products

Winer, Russell S.·1986·Journal of Consumer Research
DOI 10.1086/209064
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Abstract

A brand choice model that incorporates both reference and observed prices is proposed for frequently purchased products. The model is composed of a probability-of-purchase component and a reference-price-formation component. Empirical testing of the model using coffee UPC scanner panel data demonstrates that for two of the three brands, the model predicts probability of purchase better than do standard demand models that utilize only current observed brand prices.

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Metadata

Authors
Winer, R. S.
Venue
Journal of Consumer Research
Publisher
Oxford University Press (OUP)
Published
1986-09-01
Volume
13
Issue
2
Pages
250-256
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
DOI
10.1086/209064
OpenAlex
W2033434148
Cited by
932
References
2
FWCI
18.16
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: A Reference Price Model of Brand Choice for Frequently Purchased Products. https://app.cochat.ai/papers/10.1086/209064
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Winer, R. S. (1986). A Reference Price Model of Brand Choice for Frequently Purchased Products. Journal of Consumer Research. https://doi.org/10.1086/209064

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.