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Cited by 607

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After the New Wears off: The Temporal Context of Product Involvement

Richins, Marsha L., Bloch, Peter H.·1986·Journal of Consumer Research

Abstract

While product involvement has been identified as a significant variable in consumer behavior, the precise nature of such involvement is still not well understood. The study reported here utilizes a longitudinal design to provide evidence for the notion that there are two forms of product involvement. The study also documents the differing temporal patterns of behaviors associated with each form. Behaviors associated with enduring involvement were stable over time, while those behaviors resulting from situational involvement declined once the situation inducing the involvement changed.

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Metadata

Authors
Richins, M. L., & Bloch, P. H.
Venue
Journal of Consumer Research
Published
1986-09
Volume
13
Issue
2
Pages
280
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
OpenAlex
W2051442808
Cited by
607
References
0
FWCI
18.16
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: After the New Wears off: The Temporal Context of Product Involvement. https://app.cochat.ai/papers/10.1086/209067
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Richins, M. L., & Bloch, P. H. (1986). After the New Wears off: The Temporal Context of Product Involvement. Journal of Consumer Research. https://doi.org/10.1086/209067

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.