The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Schema Congruity as a Basis for Product Evaluation
Abstract
Mandler theorized that the level of congruity between a product and a more general product category schema may influence the nature of information processing and thus product evaluations. Products that are moderately incongruent with their associated category schemas are expected to stimulate processing that leads to a more favorable evaluation relative to products that are either congruent or extremely incongruent. Data from three experiments conducted in new product contexts are consistent with Mandler's hypothesis and serve as a basis for theorizing about the process.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Cacioppo, J. T., & Petty, R. E. (1982) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.42.1.116 · Cited by 5,359
Cited by
Venkatesh, V., Thong, J. Y. L., & Xu, X. (2012) · MIS Quarterly · doi:10.2307/41410412 · Cited by 15,756
Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
Aggarwal, P., & McGill, A. L. (2007) · Journal of Consumer Research · doi:10.1086/518544 · Cited by 1,078
Exploring differences in males’ and females’ processing strategies
Meyers-Levy, J., & Maheswaran, D. (1991) · Journal of Consumer Research · doi:10.1086/209241 · Cited by 779
Self-citationPower and consumer behavior: How power shapes who and what consumers value
Rucker, D. D., Galinsky, A. D., & Dubois, D. (2012) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2011.06.001 · Cited by 452
Consumer responses to high-technology products: Product attributes, cognition, and emotions
Lee, S., Ha, S., & Widdows, R. (2011) · Journal of Business Research · doi:10.1016/j.jbusres.2011.06.022 · Cited by 260
Metadata
- Authors
- Meyers-Levy, J., & Tybout, A. M.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1989-06
- Volume
- 16
- Issue
- 1
- Pages
- 39
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2053204041
- Cited by
- 1,414
- References
- 1
- FWCI
- 20.22
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
