The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Contextual Influences on Perceptions of Merchant-Supplied Reference Prices
Abstract
Two contextual variables that have theoretical roots in information processing, attribution, and social judgment theories were manipulated along with three levels of merchant-supplied reference price in a 2 × 2 × 3 analysis of variance design. Results support the hypothesized effects of consistency and distinctiveness as contextual variables that influence internal price standards and purchase evaluations. The three price levels resulted in a curvilinear pattern of results for the purchase evaluation and source credibility dependent variables, as hypothesized. However, contrary to assimilation-contrast theory, the impact of the merchant-supplied reference price on estimates of normal and fair prices was monotonic.
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Cites
Rosch, E. (1975) · Cognitive Psychology · doi:10.1016/0010-0285(75)90021-3 · Cited by 1,423
Social categorization as a function of latitude of acceptance and series range.
Sherif, C. W. (1963) · The Journal of Abnormal and Social Psychology · doi:10.1037/h0043022 · Cited by 199
Cited by
Lichtenstein, D. R., Netemeyer, R. G., & Burton, S. (1990) · Journal of Marketing · doi:10.1177/002224299005400305 · Cited by 1,054
Self-citationReference Price Research: Review and Propositions
Mazumdar, T., Raj, S. P., & Sinha, I. (2005) · Journal of Marketing · doi:10.1509/jmkg.2005.69.4.84 · Cited by 848
An analysis of antecedents and consequences of trust in a corporate brand
Sichtmann, C. (2007) · European Journal of Marketing · doi:10.1108/03090560710773318 · Cited by 334
Kang, J.-W., & Namkung, Y. (2019) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2018.10.011 · Cited by 343
Heo, C. Y., & Lee, S. (2011) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2010.07.002 · Cited by 121
Metadata
- Authors
- Lichtenstein, D. R., & Bearden, W. O.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1989-06
- Volume
- 16
- Issue
- 1
- Pages
- 55
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W1994001873
- Cited by
- 364
- References
- 2
- FWCI
- 12.45
- Type
- journal article
- Language
- en
- Open access
- closed
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