The DOI matches its Crossref record.
Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective
Abstract
Four hypotheses were raised concerning the cognitive processes underlying the effects of country-of-origin and specific attribute information on product evaluation. The country of origin not only had a direct influence on product evaluations, but also appeared to stimulate subjects to think more extensively about other product attribute information, augmenting the latter's effect. Hypotheses concerning the influence of country of origin on the interpretation of other product information, the use of country of origin as a heuristic basis for judgments, and the influence of information presentation order were less able to account for the phenomena observed.
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Citations
Cited by
Consumer Perception of Product Quality and the Country-of-Origin Effect 1
Elliott, G. R., & Cameron, R. C. (1994) · Journal of International Marketing · doi:10.1177/1069031x9400200204 · Cited by 314
Consumer responses to high-technology products: Product attributes, cognition, and emotions
Lee, S., Ha, S., & Widdows, R. (2011) · Journal of Business Research · doi:10.1016/j.jbusres.2011.06.022 · Cited by 260
Chan, R. Y. K. (2000) · International Journal of Advertising · doi:10.1080/02650487.2000.11104806 · Cited by 130
Reputation building: beyond our control? Inferences in consumers' ethical perception formation
Brunk, K. H. (2010) · Journal of Consumer Behaviour · doi:10.1002/cb.317 · Cited by 79
Tikhomirova, A., Huang, J., Chuanmin, S., Khayyam, M., Ali, H., & Khramchenko, D. S. (2021) · Frontiers in Psychology · doi:10.3389/fpsyg.2021.746467 · Cited by 34
Metadata
- Authors
- Hong, S.-T., & Wyer, Jr.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1989-09
- Volume
- 16
- Issue
- 2
- Pages
- 175
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2112079022
- Cited by
- 730
- References
- 0
- FWCI
- 17.11
- Type
- journal article
- Language
- en
- Open access
- closed
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