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The Influence of a Brand Name's Association Set Size and Word Frequency on Brand Memory
Abstract
Journal Article The Influence of a Brand Name's Association Set Size and Word Frequency on Brand Memory Get access Joan Meyers-Levy Joan Meyers-Levy Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 16, Issue 2, September 1989, Pages 197–207, https://doi.org/10.1086/209208 Published: 01 September 1989 Article history Received: 01 November 1987 Revision received: 01 January 1989 Published: 01 September 1989
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Cites
Recognizing: The judgment of previous occurrence.
Mandler, G. (1980) · Psychological Review · doi:10.1037//0033-295x.87.3.252 · Cited by 2,849
Raaijmakers, J. G., & Shiffrin, R. M. (1981) · Psychological Review · doi:10.1037/0033-295x.88.2.93 · Cited by 1,696
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Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Keller, K. L. (1993) · Journal of Marketing · doi:10.1177/002224299305700101 · Cited by 14,686
The marketing advantages of strong brands
Hoeffler, S., & Keller, K. L. (2003) · Journal of Brand Management · doi:10.1057/palgrave.bm.2540139 · Cited by 607
The Effects of Brand Name Suggestiveness on Advertising Recall
Keller, K. L., Heckler, S. E., & Houston, M. J. (1998) · Journal of Marketing · doi:10.1177/002224299806200105 · Cited by 444
A PLS Model to Study Brand Preference: An Application to the Mobile Phone Market
Duarte, P. A. O., & Raposo, M. L. B. (2010) · Handbook of Partial Least Squares · doi:10.1007/978-3-540-32827-8_21 · Cited by 340
Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage
Kardes, F. R., Kalyanaram, G., Chandrashekaran, M., & Dornoff, R. J. (1993) · Journal of Consumer Research · doi:10.1086/209333 · Cited by 294
Metadata
- Authors
- Meyers-Levy, J.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1989-09
- Volume
- 16
- Issue
- 2
- Pages
- 197
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2058278338
- Cited by
- 169
- References
- 2
- FWCI
- 1.56
- Type
- journal article
- Language
- en
- Open access
- closed
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Data sources
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
