The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Risk Reduction and Umbrella Branding
Abstract
Stable URL:http://links.jstor.org/sici?sici=0021-9398%28199201%2965%3A1%3C31%3ARRAUB%3E2.0.CO%3B2-DThe Journal of Business is currently published by The University of Chicago Press.Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available athttp://www.jstor.org/about/terms.html. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtainedprior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content inthe JSTOR archive only for your personal, non-commercial use.Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained athttp://www.jstor.org/journals/ucpress.html.Each copy of any part of a JSTOR transmission must contain the same copyright notice that appears on the screen or printedpage of such transmission.JSTOR is an independent not-for-profit organization dedicated to and preserving a digital archive of scholarly journals. Formore information regarding JSTOR, please contact support@jstor.org.http://www.jstor.orgFri May 25 11:35:57 2007
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
The Role of Market Forces in Assuring Contractual Performance
Klein, B., & Leffler, K. B. (1981) · Journal of Political Economy · doi:10.1086/260996 · Cited by 3,653
Cited by
The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions
Dacin, P. A., & Smith, D. C. (1994) · Journal of Marketing Research · doi:10.1177/002224379403100207 · Cited by 474
Metadata
- Authors
- Montgomery, C. A., & Wernerfelt, B.
- Venue
- The Journal of Business
- Publisher
- University of Chicago Press
- Published
- 1992-01
- Volume
- 65
- Issue
- 1
- Pages
- 31
- ISSN
- 0021-9398 (ISSN-L)
- 1537-5374
- OpenAlex
- W2019819919
- Cited by
- 227
- References
- 1
- FWCI
- 5.59
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Risk Reduction and Umbrella Branding. https://app.cochat.ai/papers/10.1086/296556
- The paper
- Montgomery, C. A., & Wernerfelt, B. (1992). Risk Reduction and Umbrella Branding. The Journal of Business. https://doi.org/10.1086/296556
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
