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Cited by 1,071

The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.

Consumer Perceptions of Price (Un)Fairness

Open access
Bolton, Lisa E., Warlop, Luk, Alba, Joseph W.·2003·Journal of Consumer Research
DOI 10.1086/346244
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Abstract

A series of studies demonstrates that consumers are inclined to believe that the selling price of a good or service is substantially higher than its fair price. Consumers appear sensitive to several reference points—including past prices, competitor prices, and cost of goods sold—but underestimate the effects of inflation, overattribute price differences to profit, and fail to take into account the full range of vendor costs. Potential corrective interventions—such as providing historical price information, explaining price differences, and cueing costs—were only modestly effective. These results are considered in the context of a four-dimensional transaction space that illustrates sources of perceived unfairness for both individual and multiple transactions.

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Metadata

Authors
Bolton, L. E., Warlop, L., & Alba, J. W.
Venue
Journal of Consumer Research
Publisher
Oxford University Press (OUP)
Published
2003-03
Volume
29
Issue
4
Pages
474-491
ISSN
  • 0093-5301 (ISSN-L)
  • 1537-5277
DOI
10.1086/346244
OpenAlex
W2170500788
Cited by
1,071
References
2
FWCI
60.42
Type
journal article
Language
en
Open access
bronze

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.