The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Activating the Self-Importance of Consumer Selves: Exploring Identity Salience Effects on Judgments
Abstract
Two studies examine the identity salience construct in a judgment formation context. Study 1 manipulates identity salience by heightening the self-importance of a consumer social identity, resulting in systematic changes in purchase intent of an identity relevant product. Study 2 shows that judgments of identity relevant stimuli are a function of exposure to an identity cue and the consumer's measured self-importance associated with the identity, particularly when the identity is diagnostic to the judgment. These results are discussed in terms of how they extend prior work on social identity, product preference formation, and attitude change.
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Citations
Cites
The self-importance of moral identity
Aquino, K., & Reed, A. (2002) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.83.6.1423 · Cited by 3,522
Self-citationWho is this "We"? Levels of collective identity and self representations.
Brewer, M. B., & Gardner, W. (1996) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.71.1.83 · Cited by 3,401 · cited 1×
“…to argue that, to the extent that a particular social identity is relevant to evaluating a brand, making that identity more salient by heightening the self-importance of the identity in question is likely to increase the weight that identity-relevant information is given in evaluating the brand.”
BackgroundA Focus Theory of Normative Conduct: When Norms Do and Do not Affect Behavior
Kallgren, C. A., Reno, R. R., & Cialdini, R. B. (2000) · Personality and Social Psychology Bulletin · doi:10.1177/01461672002610009 · Cited by 1,005 · cited 1×
“Her social identity as an urban youth and the fact that there is no clear identityrelated norm (see Kallgren et al. 2000) provide her with an inadequate basis to respond to the object (i.e., in this example, choosing among the two brands).”
Background
Cited by
A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels
Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (2008) · Journal of Consumer Research · doi:10.1086/586910 · Cited by 3,409
Personalization in Email Marketing: The Role of Noninformative Advertising Content
Sahni, N. S., Wheeler, S. C., & Chintagunta, P. (2018) · Marketing Science · doi:10.1287/mksc.2017.1066 · Cited by 303
The interplay of customer experience and commitment
Keiningham, T., Ball, J., Benoit (née Moeller), S., Bruce, H. L., Buoye, A., Dzenkovska, J., Nasr, L., Ou, Y.-C., & Zaki, M. (2017) · Journal of Services Marketing · doi:10.1108/jsm-09-2016-0337 · Cited by 156
Grewal, L., Stephen, A. T., & Coleman, N. V. (2019) · Journal of Marketing Research · doi:10.1177/0022243718821960 · Cited by 151
A threatened identity: The mental health status of Syrian refugees in Egypt and its etiology
Kira, I. A., Shuwiekh, H., Rice, K., Al Ibraheem, B., & Aljakoub, J. (2017) · Identity · doi:10.1080/15283488.2017.1340163 · Cited by 56
Metadata
- Authors
- Reed, A.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2004-09
- Volume
- 31
- Issue
- 2
- Pages
- 286-295
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2138496133
- Cited by
- 367
- References
- 3
- FWCI
- 22.66
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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