The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference
Abstract
In this article we present an analysis of global youth cultural consumption based on a multisited empirical study of young consumers in Denmark and Greenland. We treat youth culture as a market ideology by tracing the emergence of youth culture in relation to marketing and how the ideology has glocalized. This transnational market ideology is manifested in the glocalization of three structures of common difference that organize our data: identity, center-periphery, and reference to youth cultural consumption styles. Our study goes beyond accounts of global homogenization and local appropriation by showing the glocal structural commonalities in diverse manifestations of youth culture.
Integrity signals
Registry
Cites
Statistics
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
From this vantage point, Nasrine is rendered a connected cosmopolitan, deftly participating in the global flows of youth culture.
“From this vantage point, Nasrine is rendered a connected cosmopolitan, deftly participating in the global flows of youth culture (Kjeldgaard and Askegaard 2006).”
From Between Cultural Appreciation and Cultural Appropriation: Self-Authorizing the Consumption of Cultural Difference (2024) · cites this paper as Kjeldgaard and Askegaard 2006
Rationalizing enables consumers to address the tension between the ethnic and responsibilized consumer subject by constructing themselves as insiders of a shared transnational collective.
“Adopted by those like Nasrine, a connected cosmopolitan participant of global youth culture (Kjeldgaard and Askegaard 2006), or Ruby and Nadia who claim a shared regional Asian consciousness (Cayla and Eckhardt 2008), rationalizing enables consumers to address the tension between the ethnic and responsibilized consumer subject by constructing themselves as insiders of a shared transnational”
From Between Cultural Appreciation and Cultural Appropriation: Self-Authorizing the Consumption of Cultural Difference (2024) · cites this paper as Kjeldgaard and Askegaard 2006
Cited by
Sorted by citations
Glocal Yoga: Re-Appropriation in the Indian Consumptionscape
Askegaard, S., & Eckhardt, G. M. (2012) · Marketing Theory · doi:10.1177/1470593111424180 · Cited by 111 · see citing works
Self-citationIndigenes’ Responses to Immigrants’ Consumer Acculturation: A Relational Configuration Analysis
Luedicke, M. K. (2015) · Journal of Consumer Research · doi:10.1093/jcr/ucv002 · Cited by 110 · see citing works
Cruz, A. G. B., Seo, Y., & Scaraboto, D. (2024) · Journal of Consumer Research · doi:10.1093/jcr/ucad022 · Cited by 77 · see citing works
“Adopted by those like Nasrine, a connected cosmopolitan participant of global youth culture (Kjeldgaard and Askegaard 2006), or Ruby and Nadia who claim a shared regional Asian consciousness (Cayla and Eckhardt 2008), rationalizing enables consumers to address the tension between the ethnic and…”
BackgroundInfluential
- Authors
- Kjeldgaard, D., & Askegaard, S.
- Affiliations
- University of Southern Denmark (DK)
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2006-09
- Volume
- 33
- Issue
- 2
- Pages
- 231-247
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2097736186
- Cited by
- 479
- References
- 0
- Citations by year
- 2026: 6 · 2025: 5 · 2024: 15 · 2023: 20 · 2022: 14 · 2021: 18 · 2020: 32 · 2019: 36 · 2018: 34 · 2017: 28 · 2016: 23 · 2015: 33 · 2014: 47 · 2013: 26 · 2012: 39
- FWCI
- 46.43
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Consumer Research (publishedVersion)
- University of Southern Denmark Research Portal (University of Southern Denmark) (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Youth Culture and Social Dynamics
- Social Sciences › Sociology and Political Science › Globalization and Cultural Identity
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Keywords
- glocalization, youth culture, market ideology, transnational marketing, common difference, identity, center-periphery relations, consumption styles, local appropriation, young consumers, Denmark, Greenland
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
