The DOI matches its Crossref record; 11 of the 11 references it cites were found in a registry or an index.
Conspicuous Consumption, Relationships, and Rivals: Women's Luxury Products as Signals to Other Women
Abstract
Past research shows that luxury products can function to boost self-esteem, express identity, and signal status. We propose that luxury products also have important signaling functions in relationships. Whereas men use conspicuous luxury products to attract mates, women use such products to deter female rivals. Drawing on both evolutionary and cultural perspectives, five experiments investigated how women's luxury products function as a signaling system directed at other women who pose threats to their romantic relationships. Findings showed that activating a motive to guard one's mate triggered women to seek and display lavish possessions. Additional studies revealed that women use pricey possessions to signal that their romantic partner is especially devoted to them. In turn, flaunting designer handbags and shoes was effective at deterring other women from poaching a relationship partner. This research identifies a novel function of conspicuous consumption, revealing that luxury products and brands play important roles in relationships.
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Cites
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BackgroundPower and consumer behavior: How power shapes who and what consumers value
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Cited by
Revisiting gender differences: what we know and what lies ahead.
Meyers‐Levy, J., & Loken, B. (2015) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2014.06.003 · Cited by 614
Pozharliev, R., Verbeke, W. J. M. I., Van Strien, J. W., & Bagozzi, R. P. (2015) · Journal of Marketing Research · doi:10.1509/jmr.13.0560 · Cited by 218
Amatulli, C., De Angelis, M., Korschun, D., & Romani, S. (2018) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2018.05.111 · Cited by 174
Frontal Brain Asymmetry and Willingness to Pay
Ramsøy, T. Z., Skov, M., Christensen, M. K., & Stahlhut, C. (2018) · Frontiers in Neuroscience · doi:10.3389/fnins.2018.00138 · Cited by 126
How power distance belief, self-construal, and relationship norms impact conspicuous consumption
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Metadata
- Authors
- Wang, Y., & Griskevicius, V.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 2014-02-01
- Volume
- 40
- Issue
- 5
- Pages
- 834-854
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2158757437
- Cited by
- 458
- References
- 11
- FWCI
- 65.61
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
