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Cited by 339

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The hidden persuaders: institutions and individuals in economic theory

Open access
Hodgson, G. M.·2003·Cambridge Journal of Economics

Abstract

In his classic book The Hidden Persuaders, Vance Packard claimed that large corporations manipulated consumers, using advertising techniques. John Kenneth Galbraith and others have repeated a similar view. Against this, Gary Becker and George Stigler have claimed that advertising is essentially informative rather than manipulative. In contrast, it is argued here that both of these opposed accounts of human agency neglect the more subtle and undesigned processes by which institutions bear upon and mould individuals. This paper proposes a concept of ‘reconstitutive downward causation’ in which institutions act upon individual habits and dispositions. The mechanisms involved do not fall foul of past critiques of ‘holism’ or methodological collectivism. This argument involves a rehabilitation of the concept of habit in social science, with far‐reaching implications.

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Metadata

Authors
Hodgson, G. M.
Venue
Cambridge Journal of Economics
Published
2003-03-01
Volume
27
Issue
2
Pages
159-175
ISSN
  • 0309-166X (ISSN-L)
  • 1464-3545
OpenAlex
W2166258536
Cited by
339
References
50
FWCI
27.04
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: The hidden persuaders: institutions and individuals in economic theory. https://app.cochat.ai/papers/10.1093/cje/27.2.159
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Hodgson, G. M. (2003). The hidden persuaders: institutions and individuals in economic theory. Cambridge Journal of Economics. https://doi.org/10.1093/cje/27.2.159

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.