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Cited by 255

The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.

Entertainment-education and social change: an analysis of parasocial interaction, social learning, collective efficacy, and paradoxical communication

Papa, M.·2000·Journal of Communication

Abstract

Most past studies of entertainment-education programs have not provided an adequate theoretical explanation of the process through which community members enact system-level changes as a result of exposure to entertainment-education media message. Here we study the effects of an entertainment-education radio soap opera by means of an observational case study in one Indian village. We investigate the paradoxes, contradictions, and audience members' struggles in the process of media-stimulated change, a process involving parasocial interaction, peer communication, and collective efficacy.

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Metadata

Authors
Papa, M.
Venue
Journal of Communication
Published
2000-12-01
Volume
50
Issue
4
Pages
31-55
ISSN
  • 0021-9916 (ISSN-L)
  • 1460-2466
OpenAlex
W2042748962
Cited by
255
References
5
FWCI
113.53
Type
journal article
Language
en
Open access
closed

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