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Cited by 209Cybernetics and Technology in SocietyEthics and Social Impacts of AICultural Studies and Postmodernism

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Deceitful Media: Artificial Intelligence and Social Life after the Turing Test

Natale, Simone·2021
DOI 10.1093/oso/9780190080365.001.0001
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Abstract

Artificial intelligence (AI) is often discussed as something extraordinary, a dream—or a nightmare—that awakens metaphysical questions on human life. Yet far from a distant technology of the future, the true power of AI lies in its subtle revolution of ordinary life. From voice assistants like Siri to natural language processors, AI technologies use cultural biases and modern psychology to fit specific characteristics of how users perceive and navigate the external world, thereby projecting the illusion of intelligence. Integrating media studies, science and technology studies, and social psychology, Deceitful Media examines the rise of artificial intelligence throughout history and exposes the very human fallacies behind this technology. Focusing specifically on communicative AIs, Natale argues that what we call “AI” is not a form of intelligence but rather a reflection of the human user. Using the term “banal deception,” he reveals that deception forms the basis of all human-computer interactions rooted in AI technologies, as technologies like voice assistants utilize the dynamics of projection and stereotyping as a means for aligning with our existing habits and social conventions. By exploiting the human instinct to connect, AI reveals our collective vulnerabilities to deception, showing that what machines are primarily changing is not other technology but ourselves as humans. Deceitful Media illustrates how AI has continued a tradition of technologies that mobilize our liability to deception and shows that only by better understanding our vulnerabilities to deception can we become more sophisticated consumers of interactive media.

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Metadata

Authors
Natale, S.
Affiliations
University of Turin (IT)
Corresponding author
Natale, Simone
ORCID
Natale, Simone
Publisher
Oxford University PressNew York
Published
2021-02-18
DOI
10.1093/oso/9780190080365.001.0001
OpenAlex
W4242789758
Cited by
209
References
361
Citations by year
2026: 61 · 2025: 46 · 2024: 51 · 2023: 29 · 2022: 15 · 2021: 5
FWCI
58.36
Type
book
Language
en
Open access
closed
Topics
  • Social Sciences › Arts and Humanities › History and Philosophy of Science › Cybernetics and Technology in Society
  • Physical Sciences › Computer Science › Artificial Intelligence › Ethics and Social Impacts of AI
  • Social Sciences › Communication › Cultural Studies and Postmodernism
Keywords
artificial intelligence, human-computer interaction, voice assistants, projection, stereotyping, cultural bias, history of artificial intelligence, interactive media

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