The DOI matches its Crossref record.
Academic libraries, institutional missions, and new student recruitment: a case study
Abstract
Purpose Academic institutions struggle to differentiate themselves in the eyes of prospective students. Schools use their institutional missions to communicate their unique purposes and goals with core constituencies, but often the mission is not shared during recruitment. Academic libraries can assist in recruiting students by communicating the institution's mission through their collections. This paper aims to focus on the efforts of Brigham Young University's L. Tom Perry Special Collections. Design/methodology/approach This case study examines the approach of Brigham Young University's L. Tom Perry Special Collections, which has worked with its campus admissions office by serving as a stop on campus tours for high‐priority academic and athletic recruits. Findings These tour sessions are more than just quick show‐and‐tell sessions; they are opportunities to discuss the university's unique “Aims of a BYU Education”. Originality/value The case study provides new perspectives on how academic libraries can demonstrate value by tying their services and collections to recruitment efforts and to the mission of their parent institutions.
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“This helps to ensure accountability and increases constituents' confidence in the efficacy of the library.14”
From Building Cathedrals: Mission Statements in Academic Libraries (2015) · cites this paper as [14]
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Research works printed but not linked: 8
- Goldgehn, L.A. (2004), “Generation who, what, Y? What you need to know about generation Y”, International Journal of Educational Advancement, Vol. 5 No. 1, pp. 24‐34. · DOI
- Hartley, M. and Morphew, C.C. (2008), “What's being sold and to what end? A content analysis of college viewbooks”, The Journal of Higher Education, Vol. 79 No. 6, pp. 671‐691. · DOI
- Lombard, E. (2012), “The role of the academic library in college choice”, The Journal of Academic Librarianship, Vol. 38 No. 4, pp. 237‐241. · DOI
- Meacham, J. (2008), “What's the use of a mission statement?”, Academe, Vol. 94 No. 10, pp. 21‐24.
- Morphew, C.C. and Hartley, M. (2006), “Mission statements: a thematic analysis of rhetoric across institutional type”, The Journal of Higher Education, Vol. 77 No. 3, pp. 456‐471. · DOI
- Schwartz, M. (2012), “Princeton review student survey ranks college libraries”, Library Journal, 22 August, available at: http://lj.libraryjournal.com/2012/08/academic‐libraries/princeton‐review‐student‐survey‐ranks‐college‐libraries/ (accessed 30 October 2012).
- Taylor, B.J. and Morphew, C. (2010), “An analysis of Baccalaureate College mission statements”, Research in Higher Education, Vol. 51, pp. 483‐503. · DOI
- Vander Schee, B.A. (2006), “Parents as a target market in college admissions”, Recruitment and Retention in Higher Education, Vol. 20 No. 12, pp. 7‐8.
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Building Cathedrals: Mission Statements in Academic Libraries
Nous, R. (2015) · Library Leadership & Management · doi:10.5860/llm.v29i4.7087 · Cited by 4
Metadata
- Authors
- Gallup Kopp, M.
- Venue
- Reference Services Review
- Publisher
- Emerald
- Published
- 2013-06-07
- Volume
- 41
- Issue
- 2
- Pages
- 192-200
- ISSN
- 0090-7324 (ISSN-L)
- OpenAlex
- W2019065713
- Cited by
- 14
- References
- 0
- Citations by year
- 2022: 1 · 2021: 4 · 2019: 1 · 2017: 1 · 2016: 2 · 2015: 5
- FWCI
- 6.82
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Reference Services Review (publishedVersion)
- Topics
- Social Sciences › Library and Information Sciences › Library Science and Information
- Social Sciences › Library and Information Sciences › Web and Library Services
- Social Sciences › Library and Information Sciences › Library Science and Information Literacy
- Keywords
- academic libraries, institutional mission, student recruitment, prospective students, university visit, special collections, Brigham Young University, library value
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- Gallup Kopp, M. (2013). Academic libraries, institutional missions, and new student recruitment: a case study. Reference Services Review. https://doi.org/10.1108/00907321311326192
