The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
The role of national culture in international marketing research
Abstract
Reviews and discusses the role of national culture in international marketing research. Special emphasis is given to national cultural frameworks. The two main national cultural frameworks – the Hofstede and the Schwartz – are discussed. Their interrelations are examined and four comprehensive national‐cultural dimensions are derived – autonomy versus collectivism, egalitarianism versus hierarchy, mastery versus nurturance, and uncertainty avoidance. The usefulness of national culture as an analytical basis in international marketing research is discussed and the construct of national culture is placed in the context of layers of culture, ranging from global cultures to micro cultures. Acculturation processes to other national cultures and antecedents of national culture are examined. The paper ends with concluding remarks and suggestions for future research.
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Citations
Cites
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Cited by
Ashraf, A. R., Thongpapanl, N. (., & Auh, S. (2014) · Journal of International Marketing · doi:10.1509/jim.14.0065 · Cited by 318
Does culture explain acceptance of new products in a country?: An empirical investigation
Yeniyurt, S., & Townsend, J. D. (2003) · International Marketing Review · doi:10.1108/02651330310485153 · Cited by 302
Riemer, H., Shavitt, S., Koo, M., & Markus, H. R. (2014) · Psychological Review · doi:10.1037/a0037666 · Cited by 174
Organic food consumption in Europe: international segmentation based on value system differences
Ruiz de Maya, S., López-López, I., & Munuera, J. L. (2011) · Ecological Economics · doi:10.1016/j.ecolecon.2011.04.019 · Cited by 156
How cultural differences in uncertainty avoidance affect product perceptions
Anne Lee, J., Garbarino, E., & Lerman, D. (2007) · International Marketing Review · doi:10.1108/02651330710755320 · Cited by 100
Metadata
- Authors
- Steenkamp, J. E. M.
- Venue
- International Marketing Review
- Publisher
- Emerald
- Published
- 2001-02-01
- Volume
- 18
- Issue
- 1
- Pages
- 30-44
- ISSN
- 0265-1335 (ISSN-L)
- OpenAlex
- W1978900837
- Cited by
- 809
- References
- 4
- FWCI
- 8.70
- Type
- journal article
- Language
- en
- Open access
- closed
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