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Cited by 290

The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.

Relationships between personal and corporate reputation

Bromley, Dennis B.·2001·European Journal of Marketing

Abstract

The psychological study of personal reputation has implications for the study of corporate identity and reputation. One set of implications deals with the way organisations are perceived by members of internal and external groups. Another set deals with the relationships between identity and reputation. Historical trends suggest the possibility of a shift of emphasis from the study of individual organisations to the study of similarities and differences between organisations. The size, shape and multiplicity of corporate reputations appear to be neglected areas of research. Other issues include: language usage, the distribution of attributions, visual identity, subculture, cognitive functions, ideals, and leadership.

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Crossref · 10.1108/03090560110382048

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Metadata

Authors
Bromley, D. B.
Venue
European Journal of Marketing
Publisher
Emerald
Published
2001-04-01
Volume
35
Issue
3/4
Pages
316-334
ISSN
0309-0566 (ISSN-L)
OpenAlex
W2056898956
Cited by
290
References
2
FWCI
17.19
Type
journal article
Language
en
Open access
closed

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