The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Fashion clothing consumption: antecedents and consequences of fashion clothing involvement
Abstract
Abstract For many years fashion clothing has been an area of interest in consumer research. This study examines the effect of materialism and self‐image product‐image congruency on consumers' involvement in fashion clothing. It also examines purchase decision involvement, subjective fashion knowledge and consumer confidence. Data were gathered via a self‐completed mail survey, resulting in 478 responses being returned. The results indicate that fashion clothing involvement is significantly effected by a consumer's degree of materialism, gender and age. Further, it was found that fashion clothing involvement influences fashion clothing knowledge. Finally, the results indicate that fashion clothing knowledge influences consumer confidence in making purchase decisions about fashion.
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Citations
Cites
Materialism: Trait Aspects of Living in the Material World
Belk, R. W. (1985) · Journal of Consumer Research · doi:10.1086/208515 · Cited by 1,966
Familiarity and Its Impact on Consumer Decision Biases and Heuristics
Park, C. W., & Lessig, V. P. (1981) · Journal of Consumer Research · doi:10.1086/208859 · Cited by 962
Cited by
A structural model of fashion‐oriented impulse buying behavior
Joo Park, E., Young Kim, E., & Cardona Forney, J. (2006) · Journal of Fashion Marketing and Management: An International Journal · doi:10.1108/13612020610701965 · Cited by 461
Cervellon, M., Carey, L., & Harms, T. (2012) · International Journal of Retail & Distribution Management · doi:10.1108/09590551211274946 · Cited by 354
Walsh, G., Schaarschmidt, M., & Ivens, S. (2017) · Journal of Product & Brand Management · doi:10.1108/jpbm-07-2016-1267 · Cited by 69
Approach or Avoidance? The Dual Role of Face in Fashion Consumption
Wang, W., Zhang, X.-A., Li, J., & Sun, G. (2020) · Journal of Global Marketing · doi:10.1080/08911762.2019.1654055 · Cited by 16
Yoon, N., Choi, D., & Lee, H. K. (2025) · Journal of Global Fashion Marketing · doi:10.1080/20932685.2025.2510946 · Cited by 11
Metadata
- Authors
- O'Cass, A.
- Venue
- European Journal of Marketing
- Publisher
- Emerald
- Published
- 2004-07
- Volume
- 38
- Issue
- 7
- Pages
- 869-882
- ISSN
- 0309-0566 (ISSN-L)
- OpenAlex
- W2109816548
- Cited by
- 614
- References
- 2
- FWCI
- 25.05
- Type
- journal article
- Language
- en
- Open access
- closed
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- O'Cass, A. (2004). Fashion clothing consumption: antecedents and consequences of fashion clothing involvement. European Journal of Marketing. https://doi.org/10.1108/03090560410539294
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
