The DOI matches its Crossref record; 102 of the 102 references it cites were found in a registry or an index.
Identification and analysis of moderator variables: Investigating the customer satisfaction‐loyalty link
Abstract
Purpose: Research on the relationship between customer satisfaction and customer loyalty has advanced to a stage that requires a more thorough examination of moderator variables. Limited research shows how moderators influence the relationship between customer satisfaction and customer loyalty in a service context; this article aims to present empirical evidence of the conditions in which the satisfaction‐loyalty relationship becomes stronger or weaker. Design/methodology/approach: Using a sample of more than 700 customers of DIY retailers and multi‐group structural equation modelling, the authors examine moderating effects of several firm‐related variables, variables that result from firm/employee‐customer interactions and individual‐level variables (i.e. loyalty cards, critical incidents, customer age, gender, income, expertise). Findings: The empirical results suggest that not all of the moderators considered influence the satisfaction‐loyalty link. Specifically, critical incidents and income are important moderators of the relationship between customer satisfaction and customer loyalty. Practical implications: Several of the moderator variables considered in this study are manageable variables. Originality/value: This study should prove valuable to academic researchers as well as service and retailing managers. It systematically analyses the moderating effect of firm‐related and individual‐level variables on the relationship between customer satisfaction and loyalty. It shows the differential effect of different types of moderator variables on the satisfaction‐loyalty link.
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Citations
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Cited by
Motivation and knowledge sharing: a meta-analysis of main and moderating effects
Nguyen, T.-M., Nham, T. P., Froese, F. J., & Malik, A. (2019) · Journal of Knowledge Management · doi:10.1108/jkm-01-2019-0029 · Cited by 283
The Antecedents of Customer Loyalty: An Empirical Investigation in Life Insurance Context
Banaras Hindu University, F. O. M. S., Alok, K. R., & Srivastava, M. (2013) · Journal of Competitiveness · doi:10.7441/joc.2013.02.10 · Cited by 141
“Referring to Oliver (1997), Walsh et al. (2008) defined loyalty as a " deeply held commitment to re-buy or re-patronise a preferred product or service consistently in the future, which causes repetitive same-brand or same-brand set purchasing, despite any situational influences and marketing…”
Background
Metadata
- Authors
- Walsh, G., Evanschitzky, H., & Wunderlich, M.
- Venue
- European Journal of Marketing
- Publisher
- Emerald
- Published
- 2008-09-19
- Volume
- 42
- Issue
- 9/10
- Pages
- 977-1004
- ISSN
- 0309-0566 (ISSN-L)
- OpenAlex
- W1542256811
- Cited by
- 265
- References
- 102
- FWCI
- 16.27
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- www.emerald.com/insight/site-policies (tdm)
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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