The DOI matches its Crossref record.
Identifying Innovators in Consumer Product Markets
Abstract
Describes the use of a short, valid, reliable self‐report scale to measure consumer innovativeness. Suitable for mail questionnaire or personal interview, this six‐item, Likert‐type scale enables marketers and researchers to identify accurately the potential earliest buyers in a specific product‐market category. Used a survey of 135 adult women to show how the scale performs by giving valuable insights into the fashionable clothing market.
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Citations
Cited by
Haridakis, P., & Hanson, G. (2009) · Journal of Broadcasting & Electronic Media · doi:10.1080/08838150902908270 · Cited by 500
The effect of consumer innovativeness on perceived value and continuance intention to use smartwatch
Hong, J.-C., Lin, P.-H., & Hsieh, P.-C. (2017) · Computers in Human Behavior · doi:10.1016/j.chb.2016.11.001 · Cited by 420
The role of consumer innovativeness and perceived risk in online banking usage
Aldás‐Manzano, J., Lassala‐Navarré, C., Ruiz‐Mafé, C., & Sanz‐Blas, S. (2009) · International Journal of Bank Marketing · doi:10.1108/02652320910928245 · Cited by 364
A unified perspective on the factors influencing usage intention toward mobile financial services
Lee, Y.-K., Park, J.-H., Chung, N., & Blakeney, A. (2012) · Journal of Business Research · doi:10.1016/j.jbusres.2011.02.044 · Cited by 261
Huotilainen, A., Pirttilä-backman, A.-M., & Tuorila, H. (2006) · Food Quality and Preference · doi:10.1016/j.foodqual.2005.04.005 · Cited by 111
Metadata
- Authors
- Goldsmith, R., & Reinecke Flynn, L.
- Venue
- European Journal of Marketing
- Publisher
- Emerald
- Published
- 1992-12-01
- Volume
- 26
- Issue
- 12
- Pages
- 42-55
- ISSN
- 0309-0566 (ISSN-L)
- OpenAlex
- W1980863635
- Cited by
- 293
- References
- 0
- FWCI
- 1.83
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Identifying Innovators in Consumer Product Markets. https://app.cochat.ai/papers/10.1108/03090569210022498
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- Goldsmith, R., & Reinecke Flynn, L. (1992). Identifying Innovators in Consumer Product Markets. European Journal of Marketing. https://doi.org/10.1108/03090569210022498
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
