The DOI matches its Crossref record.
Product‐market Strategy and Performance: An Analysis of the Miles and Snow Strategy Types
Abstract
The Miles and Snow typology of product‐market strategy is a potential source of rich insights for developing marketing strategy. However, the drivers of performance for the Prospector, Analyser and Defender strategies have not been thoroughly studied. Using multiple measures of the entrepreneurial dimension of the Miles and Snow typology, clusters business units into the Prospector, Analyser and Defender strategy types. Analyses performance variation in the strategy types using organizational and market‐level variables, and find substantial explanatory power.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cited by
Innovativeness: Its antecedents and impact on business performance
Hult, G. T. M., Hurley, R. F., & Knight, G. A. (2004) · Industrial Marketing Management · doi:10.1016/j.indmarman.2003.08.015 · Cited by 2,053
PDMA Success Measurement Project: Recommended Measures for Product Development Success and Failure
Griffin, A., & Page, A. L. (1996) · Journal of Product Innovation Management · doi:10.1016/s0737-6782(96)00052-5 · Cited by 854
Developing a customer value-based theory of the firm
Slater, S. F. (1997) · Journal of the Academy of Marketing Science · doi:10.1007/bf02894352 · Cited by 710
Self-citationSiguaw, J. A., Simpson, P. M., & Enz, C. A. (2006) · Journal of Product Innovation Management · doi:10.1111/j.1540-5885.2006.00224.x · Cited by 544
Metadata
- Authors
- Slater, S. F., & Narver, J. C.
- Venue
- European Journal of Marketing
- Publisher
- Emerald
- Published
- 1993-11
- Volume
- 27
- Issue
- 10
- Pages
- 33-51
- ISSN
- 0309-0566 (ISSN-L)
- OpenAlex
- W2009263458
- Cited by
- 275
- References
- 0
- FWCI
- 8.66
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Product‐market Strategy and Performance: An Analysis of the Miles and Snow Strategy Types. https://app.cochat.ai/papers/10.1108/03090569310045870
- The paper
- Slater, S. F., & Narver, J. C. (1993). Product‐market Strategy and Performance: An Analysis of the Miles and Snow Strategy Types. European Journal of Marketing. https://doi.org/10.1108/03090569310045870
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
