The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
The effects of brand associations on consumer response
Abstract
This paper studies the dimensions of brand image, focusing on the functions or value of the brand as perceived by consumers. In this way, four categories of functions are identified: guarantee, personal identification, social identification and status. By way of hypotheses, it has been proposed that these functions have a positive influence on the consumer’s willingness to recommend the brand, pay a price premium for it and accept brand extensions. The hypotheses have been tested in the Spanish sports shoes market and were partially supported. The results obtained confirm the convenience of analyzing brand associations separately and enable the ascertaining of the brand associations that are the most relevant in order to attain certain consumer responses.
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Cites
Structural equation modeling in practice: A review and recommended two-step approach
Anderson, J. C., & Gerbing, D. W. (1988) · Psychological Bulletin · doi:10.1037/0033-2909.103.3.411 · Cited by 41,941
On the Evaluation of Structural Equation Models
Bagozzi, R. P., & Yi, Y. (1988) · Journal of the Academy of Marketing Science · doi:10.1007/bf02723327 · Cited by 26,163
Product/Consumption-Based Affective Responses and Postpurchase Processes
Westbrook, R. A. (1987) · Journal of Marketing Research · doi:10.1177/002224378702400302 · Cited by 2,462
Cited by
The Role of Live Streaming in Building Consumer Trust and Engagement with Social Commerce Sellers
Wongkitrungrueng, A., & Assarut, N. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2018.08.032 · Cited by 1,477
Rest in peace? Brand-induced mortality salience and consumer behavior
Fransen, M. L., Fennis, B. M., Pruyn, A. T. H., & Das, E. (2008) · Journal of Business Research · doi:10.1016/j.jbusres.2007.09.020 · Cited by 100
Metadata
- Authors
- Belén del Río, A., Vázquez, R., & Iglesias, V.
- Venue
- Journal of Consumer Marketing
- Publisher
- Emerald
- Published
- 2001-09-01
- Volume
- 18
- Issue
- 5
- Pages
- 410-425
- ISSN
- 0736-3761 (ISSN-L)
- 2052-1200
- OpenAlex
- W1984653480
- Cited by
- 567
- References
- 3
- FWCI
- 12.35
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
