The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Typology of online shoppers
Abstract
This article aims to examine the online buying behavior among a group of Internet users. Based on a sample of over 3,700 Internet users, this study explores their information‐seeking patterns as well as their motivations and concerns for online shopping. Factor analysis and cluster analysis were used to classify the respondents into six types of online shoppers. Coupled with their demographic information and actual buying behavior, it was possible to constitute a distinct profile for each of the segments. Discriminant analysis was also conducted to seek out the important attitudinal variables that differentiated the various clusters of online shoppers. The implications of such classification are also discussed.
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Citations
Cites
On risk, convenience, and Internet shopping behavior
Bhatnagar, A., Misra, S., & Rao, H. R. (2000) · Communications of the ACM · doi:10.1145/353360.353371 · Cited by 1,089
The Global Internet Shopper: Evidence from Shopping Tasks in Twelve Countries
Lynch, P. D., Kent, R. J., & Srinivasan, S. S. (2001) · Journal of Advertising Research · doi:10.2501/jar-41-3-15-23 · Cited by 347
Cited by
Cho, Y. C., & Sagynov, E. (2015) · International Journal of Management & Information Systems (IJMIS) · doi:10.19030/ijmis.v19i1.9086 · Cited by 313
Sakar, C. O., Polat, S. O., Katircioglu, M., & Kastro, Y. (2019) · Neural Computing and Applications · doi:10.1007/s00521-018-3523-0 · Cited by 259
Consumers online: intentions, orientations and segmentation
Jayawardhena, C., Tiu Wright, L., & Dennis, C. (2007) · International Journal of Retail & Distribution Management · doi:10.1108/09590550710750377 · Cited by 210
Barriers and drivers for non-shoppers in B2C e-commerce: a latent class exploratory analysis.
Iglesias-Pradas, S., Pascual-Miguel, F., Hernández-García, Á., & Chaparro-Peláez, J. (2013) · Computers in Human Behavior · doi:10.1016/j.chb.2012.01.024 · Cited by 59
Metadata
- Authors
- Keng Kau, A., Tang, Y. E., & Ghose, S.
- Venue
- Journal of Consumer Marketing
- Publisher
- Emerald
- Published
- 2003-04-01
- Volume
- 20
- Issue
- 2
- Pages
- 139-156
- ISSN
- 0736-3761 (ISSN-L)
- OpenAlex
- W2076572706
- Cited by
- 283
- References
- 2
- FWCI
- 18.39
- Type
- journal article
- Language
- en
- Open access
- closed
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- Keng Kau, A., Tang, Y. E., & Ghose, S. (2003). Typology of online shoppers. Journal of Consumer Marketing. https://doi.org/10.1108/07363760310464604
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
