The DOI matches its Crossref record.
Interactive Marketing: The Influence of Participation on Positive Word‐of‐Mouth and Referrals
Abstract
Considers which interactive marketing behaviours will result in the broadest word‐of‐mouth or the largest volume of new client referrals. Suggests that the intensity and variety of client participation during the service delivery process is predictive of positive word‐of‐mouth and referrals. Reports on a study examining participation during service delivery which highlighted four key factors – tangibility, attendance, empathy and meaningful interaction. Maintains that these results support interactive marketing management in the field of complex services and can help the creation of a specific service delivery system.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cited by
Harrison-Walker, L. J. (2001) · Journal of Service Research · doi:10.1177/109467050141006 · Cited by 1,583
Negative Word-of-Mouth Communication Intention: An Application of the Theory of Planned Behavior
Cheng, S., Lam, T., & Hsu, C. H. C. (2006) · Journal of Hospitality & Tourism Research · doi:10.1177/1096348005284269 · Cited by 339
Customer participation and value creation: a systematic review and research implications
Mustak, M., Jaakkola, E., & Halinen, A. (2013) · Managing Service Quality: An International Journal · doi:10.1108/msq-03-2013-0046 · Cited by 302
Metadata
- Authors
- Maru File, K., Judd, B. B., & Prince, R. A.
- Venue
- Journal of Services Marketing
- Publisher
- Emerald
- Published
- 1992-04-01
- Volume
- 6
- Issue
- 4
- Pages
- 5-14
- ISSN
- 0887-6045 (ISSN-L)
- OpenAlex
- W1982334980
- Cited by
- 188
- References
- 0
- FWCI
- 4.03
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Interactive Marketing: The Influence of Participation on Positive Word‐of‐Mouth and Referrals. https://app.cochat.ai/papers/10.1108/08876049210037113
- The paper
- Maru File, K., Judd, B. B., & Prince, R. A. (1992). Interactive Marketing: The Influence of Participation on Positive Word‐of‐Mouth and Referrals. Journal of Services Marketing. https://doi.org/10.1108/08876049210037113
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
