The DOI matches its Crossref record.
The Traits of Successful New Service Development
Abstract
Recent changes in the financial services industry have placed unprecedented pressure on senior managers to develop and launch new services. Presents the results of a study into the development activities of new financial services through a comparison of successful and unsuccessful new services. It was discovered that the development activities are more rigorous and comprehensive for successful new services than for failures. Institutions which used a systematic process of well‐defined development stages tended to have higher chances of successful outcomes.
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Citations
Cited by
A customer‐oriented new service development process
Alam, I., & Perry, C. (2002) · Journal of Services Marketing · doi:10.1108/08876040210443391 · Cited by 600
Avlonitis, G. J., Papastathopoulou, P. G., & Gounaris, S. P. (2001) · Journal of Product Innovation Management · doi:10.1016/s0737-6782(01)00102-3 · Cited by 592
Provision of electronic banking in the UK and the Republic of Ireland
Daniel, E. (1999) · International Journal of Bank Marketing · doi:10.1108/02652329910258934 · Cited by 548
Exploring product and service innovation similarities and differences
Nijssen, E. J., Hillebrand, B., Vermeulen, P. A. M., & Kemp, R. G. M. (2006) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2006.02.001 · Cited by 437
Product–Service Systems Engineering: State of the art and research challenges
Cavalieri, S., & Pezzotta, G. (2012) · Computers in Industry · doi:10.1016/j.compind.2012.02.006 · Cited by 388
Metadata
- Authors
- Edgett, S.
- Venue
- Journal of Services Marketing
- Publisher
- Emerald
- Published
- 1994-09-01
- Volume
- 8
- Issue
- 3
- Pages
- 40-49
- ISSN
- 0887-6045 (ISSN-L)
- OpenAlex
- W2009151226
- Cited by
- 189
- References
- 0
- FWCI
- 10.99
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: The Traits of Successful New Service Development. https://app.cochat.ai/papers/10.1108/08876049410065606
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- Edgett, S. (1994). The Traits of Successful New Service Development. Journal of Services Marketing. https://doi.org/10.1108/08876049410065606
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
