The DOI matches its Crossref record.
Consumer loyalty in the restaurant industry ‐ a preliminary exploration of the issues
Abstract
This article looks at the outcome of a questionnaire designed to explore factors relevant to engendering consumer loyalty in restaurant choice. The sampling frame comprises people with relatively homogeneous characteristics who dine out with some frequency. The overall objective was to question certain assumptions that have become current in academic discussions of consumer behaviour with particular relevance to consumer loyalty. Findings suggest that the quality and range or type of food are key determinants in consumer loyalty, but that the concept of “quality of food” offers a range of interpretations and thus requires more careful investigation. Additionally, the concept of the “meal experience” as a holistic abstraction in the consumer’s mind is called into question as a consequence of the analysis. Tangible rather than intangible factors are identified as being of greater importance in consumer loyalty.
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Citations
Cited by
Equity and repurchase intention following service failure
Palmer, A., Beggs, R., & Keown‐McMullan, C. (2000) · Journal of Services Marketing · doi:10.1108/08876040010347624 · Cited by 218
Karamustafa, K., & Ülker, P. (2020) · Journal of Hospitality Marketing & Management · doi:10.1080/19368623.2019.1653806 · Cited by 45
Metadata
- Authors
- Clark, M. A., & Wood, R. C.
- Venue
- International Journal of Contemporary Hospitality Management
- Publisher
- Emerald
- Published
- 1998-07-01
- Volume
- 10
- Issue
- 4
- Pages
- 139-144
- ISSN
- 0959-6119 (ISSN-L)
- OpenAlex
- W1994308467
- Cited by
- 169
- References
- 0
- FWCI
- 2.53
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Consumer loyalty in the restaurant industry ‐ a preliminary exploration of the issues. https://app.cochat.ai/papers/10.1108/09596119810222104
- The paper
- Clark, M. A., & Wood, R. C. (1998). Consumer loyalty in the restaurant industry ‐ a preliminary exploration of the issues. International Journal of Contemporary Hospitality Management. https://doi.org/10.1108/09596119810222104
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
