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Cited by 265

The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.

Print and Internet catalog shopping: assessing attitudes and intentions

Vijayasarathy, Leo R., Jones, Joseph M.·2000·Internet Research

Abstract

The use of print catalogs for direct marketing has a long history of success. Today, telecommunication networks, such as the Internet, offer the potential to reach a larger market through the use of online catalogs that could be dynamic, flexible, and consumer‐responsive. This paper reports the results of an empirical study that compared individuals’ attitudes and intentions to shop using print and Internet catalogs. The findings suggest that individuals perceived differences between the two catalog media on the shopping factors of reliability, tangibility, and consumer risk. Further, product value, pre‐order information, post‐selection information, shopping experience, and consumer risk emerged as the factors that influenced attitudes and intentions to shop using print and Internet catalogs.

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Crossref · 10.1108/10662240010331948

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Metadata

Authors
Vijayasarathy, L. R., & Jones, J. M.
Venue
Internet Research
Publisher
Emerald
Published
2000-08-01
Volume
10
Issue
3
Pages
191-202
ISSN
1066-2243 (ISSN-L)
OpenAlex
W2040560015
Cited by
265
References
2
FWCI
26.20
Type
journal article
Language
en
Open access
closed

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