The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Measurement in a cross‐cultural environment: survey translation issues
Abstract
Focuses on the issue of survey translation and different translation alternatives available to researchers. As marketers attempt to better understand and serve the needs of the global consumer, they face a culturally diverse population. When conducting research with different cultural groups, it is necessary to utilize culturally and linguistically appropriate instruments to measure various concepts. Frequently, details of instrument development are very limited, or omitted from presentation of research results. An instrument that is not properly adapted can have serious ramifications for study conclusions. This study attempts to identify alternatives for survey translation (specifically with a Hispanic subgroup), and provides some empirical evidence as to the effectiveness of a combination of these methods.
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Cites
Back-translation for cross-cultural research.
Brislin, R. W. (1970) · Journal of Cross-Cultural Psychology · doi:10.1177/135910457000100301 · Cited by 14,091
Research with Hispanic Populations
Marín, G., & Marín, B. (1991) · doi:10.4135/9781412985734 · Cited by 2,185
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Metadata
- Authors
- McGorry, S. Y.
- Venue
- Qualitative Market Research: An International Journal
- Publisher
- Emerald
- Published
- 2000-06-01
- Volume
- 3
- Issue
- 2
- Pages
- 74-81
- ISSN
- 1352-2752 (ISSN-L)
- OpenAlex
- W2034503711
- Cited by
- 617
- References
- 2
- FWCI
- 6.99
- Type
- journal article
- Language
- en
- Open access
- closed
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- McGorry, S. Y. (2000). Measurement in a cross‐cultural environment: survey translation issues. Qualitative Market Research: An International Journal. https://doi.org/10.1108/13522750010322070
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
